EVENTI

A global varietal shift is redefining blueberry quality and market strategy. New genetics bring premium potential but also risks of confusion and over-segmentation.

With over 14,000 hectares cultivated, Morocco becomes Africa’s berry export hub, supplying Europe, Asia and Gulf with strawberries, raspberries, blueberries and blackberries.

In week 46/2025, the global blueberry price index increased by 2.2%. Standard (+3.4%) and Organic (+2.9%) rose, while the Premium category declined (-4.9%).

Week 46/2025: raspberries up 4.1%, blueberries -4.5%, blackberries -1.4%. Red currants steady and retail assortment led by blueberries with 37% of total references.

Discover how smart irrigation is transforming Moroccan agriculture, enhancing yields, sustainability and water efficiency in strawberry, raspberry and blueberry farms.

Blueberry farming in Egypt is expanding fast, with planted areas tripling in four years and first exports to Europe and Asia. A new production hub emerges along the Nile River.

Blackberry is a functional superfruit rich in antioxidants, vitamins and fiber. As part of the wild berries family, it supports wellness, prevention and healthy nutrition in modern diets.

A comprehensive look at global berry trends: market dynamics, emerging origins, innovation and supply chain strategies shaping the sector for producers and international buyers.

The global blueberry market shows strong demand, geopolitical hurdles and growing segmentation. The IBO Report 2025 highlights genetics and quality as key value drivers.