EVENTI

At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

New breeding trends through to the deeper values that drive the consumer: download all the presentations of the speakers in the Berry Area programme.

On 5/5/2025 in Milan, the prices of berries were surveyed in 20 stores: top Carrefour Express, Sigma and Ipercoop; lower prices at Prix Quality, iN's and Aldi.

In the week 19/2025, the prices of berries in the Italian onile retail sector show strong variations: raspberries up to 31.92 €/kg, blueberries from 7.92 €/kg to 23.92 €/kg, blackberries up to 28.67 €/kg.

The Global Blueberry online price index of the Italian Berry basket recorded on 06/05/2025 decreased by 3,8% compared to the previous week.

Battistini Vivai leads blueberry innovation with new varieties and global projects across Europe, USA, Chile, and Spain.

Record demand for Italian strawberries in 2025, but supply falls. Discover causes, challenges, strategies, climate, research, export, quality, varieties, innovation, sustainability, consumers, price, labour, retail, AI, genetics, collaboration.

Discover the challenges and opportunities of Italian strawberries: climate, innovation, quality, market, and branding, with focus on Basilicata.

Tasting in the department increases sales of berries in the Italian retail sector. Communication strategies, producer partnerships and family formats enable consumer loyalty and increase sales volumes.

Discover new raspberry varieties and the challenges of the sector at the Berry Area of Macfrut 2025, with a focus on Southern Italy and genetic research.