Moroccan strawberries focus on added value and technification, while raspberries boom
Alfonso Lopez (Planasa) analyses the competitiveness of the Moroccan berries industry focusing on innovation and sustainability of strawberries and raspberries.
How Lucchini Berries' Easy Raspberries are growing from Mexico to Morocco
Alessandro Lucchini, a pioneer of berries in Italy, works full-time on the spread of EasyRock and EasyStar raspberries from Morocco to Mexico and Poland.
In Morocco, labour and water shortages may slow down the expansion of berries
The 2023/24 season saw the emergence, for the first time in Morocco, of a problem that had not been anticipated: the shortage of labour. Water is also short.
Pattini focuses on food service and restaurants to make blueberries grow
New technologies to increase shelf-life and a strategic focus on the food service and restaurant channel: 'There is still room to grow blueberry consumption."
The blueberry industry still has a long way to go to achieve consistency in fruit characteristics. However, the sector has improved its quality standards.