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Varieties

Breeding 

31 Jul 2025

Highland Charm: Scotland’s first blueberry from JHI
James Hutton Institute launches Highland Charm, Scotland’s first blueberry, with rich flavour, long shelf life and resilience for local growing conditions.

Breeding 

30 Jul 2025

Viveros California launches VICA Alegría raspberry
Viveros California launches VICA Alegría, a premium raspberry with open access, high productivity, climate adaptability, and consistent quality all season.

Varieties 

19 Jul 2025

Press review: varietal innovation, sustainability, blackberry sales
Questa settimana segnaliamo innovazioni in campo e nuove varietà di fragole e lamponi, strategie per la sostenibilità, e l’andamento dei mercati internazionali.

Varieties 

13 Jun 2025

M.H.1-07: the new early NH blueberry of Mattivi set to replace Duke
From Mattivi's research, an alternative to Duke that combines earliness, harvest flexibility and long shelf life

Varieties 

06 Jun 2025

EasyRose®: the new primocane raspberry with upright growth habit of Lucchini Berries
EasyRose® is a primocane raspberry variety with upright habit, large firm fruit, sweet flavor and excellent adaptability in Europe, Morocco and mild climates.

Production 

14 May 2025

Egypt and Jordan take the lead with new UC Davis strawberries
New UC Davis strawberry varieties shine in Egypt and Jordan: high quality, strong yields, and advanced nursery setups are shaping the future of strawberry farming in the Middle East.

Varieties 

30 Apr 2025

Baruzzi (CREA): 'Never have so many strawberry varieties been grown in Italy as now'
Macfrut 2025 will be the occasion to present this broad panorama, together with the latest innovations driving the dynamism of strawberry growing in Italy.

Interviews 

29 Apr 2025

Hans Liekens is the special guest of Berry Talks, now also on Spotify
Exclusive interview with a key player who, with over 30 years of experience in food marketing and sales, brings a strategic and creative approach.

Breeding 

12 Mar 2025

Ava Berries celebrates new strawberry varieties Ava Alicia and Ava Catalina
According to the British breeder there is a market space for high-quality winter strawberries with the taste, appearance, durability of summer strawberries.

Varieties 

02 Jan 2025

Is Hon Guo Shen the rising star of fresh berries?
Hon Guo Shen is a unique small fruit that has gained popularity in the Chinese market for its delicious taste and exceptional anthocyanin content.