Italian Berry

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Mirtillo

Consumption 

28 May 2025

Favor vs. popularity: what the UK really thinks of berries in 2025
Strawberries top the UK rankings; blueberries and blackberries are promising, but lagging in popularity despite high awareness.

Prices 

28 May 2025

Global blueberry e-commerce: stable prices, premium tier down – week 22/2025
In week 22 of 2025, the global online blueberry price index showed overall stability, but with contrasting dynamics: organic and standard rose, premium fell (-5%), while discounters dropped by 2%.

Technologies 

22 May 2025

AI in agriculture: a revolution for blueberry farming
AI and drones help fight the BIScV virus in blueberries in Canada, improving crop yields and reducing costs and losses for growers.

Prices 

22 May 2025

Piacenza berry retail stores: prices down, apart from currants
Berry retail stores in Piacenza show falling prices for blueberries, raspberries and blackberries, while red currants remain expensive despite lower quality.

Markets 

21 May 2025

Ukraine: blueberry growers unite for export
Ukraine’s blueberry producers launch an association: 16 growers with 850 ha united for export, top quality and access to global markets despite the war.

Prices 

21 May 2025

Global blueberry prices index down 1.4%, organic drops 6% in week 21/2025
Week 21/2025: the global online blueberry price index drops by 1.4%, with organic blueberries recording a significant 6% decline across key markets.

Markets 

20 May 2025

Morocco’s berry industry: challenges and outlook
Morocco's berry industry faces climate extremes, rising costs, and labor issues. Sustainable innovations offer new growth opportunities.

Consumption 

19 May 2025

1780 CNR-IBE consumer tests draw ideal strawberry, raspberry and blueberry
At Macfrut 2025, CNR-IBE led a sensory test with 1,780 samples of strawberries, raspberries and blueberries to define the ideal berry profile for consumers.

Brand 

17 May 2025

I Frutti di Gil and the new strategies between 'snackability' and large volumes
Molari: 'Packaging is a strategic element for us, a tool for enhancing the product and responding to consumer needs'

Markets 

16 May 2025

Growing presence of Italian raspberries in Italian wholesale markets
The presence of Italian raspberries in the fruit and vegetable markets is growing. On blueberries origins vary between Spain and Morocco and the last Sicily.