Italian Berry

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Mirtillo

Markets 

20 May 2025

Morocco’s berry industry: challenges and outlook
Morocco's berry industry faces climate extremes, rising costs, and labor issues. Sustainable innovations offer new growth opportunities.

Consumption 

19 May 2025

1780 CNR-IBE consumer tests draw ideal strawberry, raspberry and blueberry
At Macfrut 2025, CNR-IBE led a sensory test with 1,780 samples of strawberries, raspberries and blueberries to define the ideal berry profile for consumers.

Brand 

17 May 2025

I Frutti di Gil and the new strategies between 'snackability' and large volumes
Molari: 'Packaging is a strategic element for us, a tool for enhancing the product and responding to consumer needs'

Markets 

16 May 2025

Growing presence of Italian raspberries in Italian wholesale markets
The presence of Italian raspberries in the fruit and vegetable markets is growing. On blueberries origins vary between Spain and Morocco and the last Sicily.

Production 

16 May 2025

Organic blueberries in California: Gill’s bold approach
In California, Paul Gill grows 350 acres of organic blueberries with zero fungicides, using sunlight and biological inputs in a data-driven, sustainable farming model.

Production 

15 May 2025

British Berry Growers raises the alarm: '£624m industry but support needed'
A 95-page report highlights the uncertain economic outlook for British berries and calls for support from government and the retail sector.

Markets 

15 May 2025

Belgium: BelOrta-Hoogstraten agreement on quality
BelOrta and Hoogstraten combine Belgian blueberries to strengthen distribution, quality and visibility of the local product in national channels.

Prices 

15 May 2025

Berries and retail stores Genoa: good quality and competitive prices
Official launch of the European area offer. Blueberries top assortment, average prices and variations per fruit.

Markets 

14 May 2025

Cuna de Platero: Italy as strategic market for berries
From Spain to Italy, Cuna de Platero focuses on retail stores and premium berries: Cupla, the blueberry variety that raises quality and margins.

Prices 

14 May 2025

Blueberry global index up, discount segment drops – week 20/2025
In week 20/2025, the global blueberry price index rose by 2.0% compared to the previous week, driven mainly by increases in the organic and premium segments. The discount segment bucked the trend with a sharp -12.53% drop.