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Mirtillo

Breeding 

12 Dec 2025

Matías™, a new blueberry variety: large fruit, high resistance and long shelf life
Meet Matías™, the new blueberry variety with large fruit, strong resistance and long shelf life, tested in Europe and North Africa for top market performance.

Prices 

12 Dec 2025

Blueberry and raspberry prices rise in Verona as the retail monitor analyses store prices, brands and quality
In Verona, blueberry and raspberry prices increase as the season draws to a close. The berry retail store monitor reviews prices, quality, brands and retail assortment across the chains.

Events 

10 Dec 2025

Blueberry innovation and technology: three key conferences in Northern Italy in January 2026
In January 2026, Saluzzo, Sondrio and Verona will host major events on blueberry cultivation tech: agrivoltaics, AI, premium varieties and sustainable packaging.

Prices 

10 Dec 2025

Blueberry prices steady in week 50/2025 with variability across premium and standard
In week 50/2025 blueberry prices remain steady, showing variability between premium, zero-residue and standard tiers, and differences across the main international retailers monitored.

Markets 

09 Dec 2025

Hortifrut exits Mexico and shifts focus to Peru and China: global turning point for blueberries
Hortifrut shuts down operations in Mexico and reshapes its blueberry strategy in Peru and China, posting $59 million in losses and investing in high-performing varieties.

Health 

06 Dec 2025

Health benefits of berries: antioxidants, brain and heart protection, metabolism and gut health
Berries offer powerful antioxidant, metabolic and neuroprotective properties for heart, brain and gut wellness, proven by scientific research.

Prices 

05 Dec 2025

Piacenza berries: Peruvian blueberries dominate and Moroccan raspberries
The Piacenza retail monitor shows blueberries exclusively from Peru and raspberries mostly from Morocco, with Mexican blackberries. Good quality, Italian redcurrants only, and blackberries trending lower.

Production 

05 Dec 2025

Press review: new varieties, market and production trends in week 49-2025
Over the past two weeks we saw varietal innovation (new releases and breeding programs), production adjustments (Mexico and Peru) and market signals in the UK.

Varieties 

04 Dec 2025

Piemonte Berry: the event for breeders and growers to explore varietal innovation
The initiative, aimed at Piedmontese producers and technicians, was created to offer an up-to-date overview of the main new varieties of berries.

Events 

03 Dec 2025

Blueberry and everbearing strawberry varietal trials by Agrion
In Boves, focus on everbearing strawberry, blueberry and raspberry: varietal trials, plant health balance and agrivoltaics at the Agrion event on December 11, 2025.