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Consumption 

Berries in Italy: three questions for the next stage of retail growth-image

25 Sep 2026

Berries in Italy: three questions for the next stage of retail growth
A Berry Trend 2026, Thomas Drahorad esamina consumi, calendario delle fragole e segmentazione dell’assortimento berries nella GDO italiana.

Marketing 

Driscoll’s opens a pop-up shop in London dedicated to raspberries-image

25 Sep 2026

Driscoll’s opens a pop-up shop in London dedicated to raspberries
For three afternoons, in the Soho neighbourhood, Driscoll’s offered free raspberries in a shop modelled on traditional British sweet shops.

Prices 

Blueberries, global price index rises 1.9% in W39/2026 across major international retail markets-image

25 Sep 2026

Blueberries, global price index rises 1.9% in W39/2026 across major international retail markets
The global blueberry price index rose 1.9% in W39/2026, with gains for organic, premium and standard products across major international retail markets tracked.

Marketing 

Origin, trust and packaging: what makes a brand authentic in the eyes of the consumer-image

24 Sep 2026

Origin, trust and packaging: what makes a brand authentic in the eyes of the consumer
Place of origin, brand humanisation and handwritten typefaces influence perceived value, price sensitivity and purchasing behaviour.

Prices 

Berries in Florence: retail prices rise, led by blueberries and uneven quality across stores-image

24 Sep 2026

Berries in Florence: retail prices rise, led by blueberries and uneven quality across stores
Berry prices rise across Florence retail stores: blueberries average €18.87/kg, blackberries €24.12/kg, while product quality varies across the surveyed stores.

Events 

Berry Trend 2026: three questions about growth in Italy’s berry market-image

23 Sep 2026

Berry Trend 2026: three questions about growth in Italy’s berry market
On 25 September, Berry Trend will examine consumption, strawberry availability and retail assortments in Italy.

Breeding 

Premium strawberries: Culta tests its AI-assisted model beyond Asia-image

23 Sep 2026

Premium strawberries: Culta tests its AI-assisted model beyond Asia
The Japanese breeder aims to take its premium strawberries beyond Asia. The test is whether its varieties and business model can scale.

Prices 

Online berry market in Italy: red currants +8.4% and price index up 1.8% in week 39 of 2026-image

23 Sep 2026

Online berry market in Italy: red currants +8.4% and price index up 1.8% in week 39 of 2026
In week 39/2026 online berry prices in Italy rose 1.8%: red currants +8.4%, blackberries +4.4%, blueberries +1.1%, while raspberries fell 1.4% in online retail.

Events 

Polish berry production accelerates investment in tunnels, technology and quality-image

22 Sep 2026

Polish berry production accelerates investment in tunnels, technology and quality
Poland is investing in tunnels, soilless systems and automation. Berry Forum 2026 will examine the sector’s next production phase.

Production 

Local blueberries and imports: UK and Italy face the same challenge-image

22 Sep 2026

Local blueberries and imports: UK and Italy face the same challenge
The UK and Italy consume far more blueberries than they produce. The challenge for local growers is to find the right market positioning.

Markets 

China’s blueberry boom fuels a battle over prices and protected varieties-image

21 Sep 2026

China’s blueberry boom fuels a battle over prices and protected varieties
WSJ reports about China’s blueberry boom which has lowered prices and intensified disputes over the unauthorised propagation of protected varieties.