Italian Berry

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Habits

Consumption 

17 Jun 2025

Premium blueberries, quality and wellness rising
Premium blueberry demand rises: seniors and families opt for quality, health and flavor. Superfresh Growers (US) announces a promising Northwest season.

Habits 

10 Jun 2025

Consumer Goods E-commerce in Europe: a look at 2024
Penetration, i.e. the percentage of online shoppers, was the main driver of global growth, increasing by 2.6 percentage points to 48%.

Habits 

15 Apr 2025

Who buys berries? 3 profiles to understand (and conquer) the Italian consumer
Only by comprehending the needs, habits, and motivations of the Italian berry consumers can a product—and its communication—be truly centered around them.

Habits 

05 Apr 2025

Blueberry trend: 'pop crisp' conquering consumers, according to Breeding Value results
CNR IBE, Institute for BioEconomics, was among the Italian partners of 'Breeding Value' with the task of exploring consumer preferences for berries.

Consumption 

11 Feb 2025

Italian households expenditure on berries exceeds Eur 232M in 2024 (+14.9%)
In 2024, there was also a 15.4 per cent increase in the quantities purchased, which rose from 14.2 thousand tonnes to over 16.4 thousand tonnes.

Habits 

Consumption 

09 Sep 2024

Purchases over € 10 million for mixed packages, but quantity and value are declining
I dati Italian Berry - Gfk sui consumi di altri piccoli frutti e misti delle famiglie italiane mostrano un mercato con prezzi in aumento e consumi in calo.

Habits 

Consumption 

19 Aug 2024

Currants, Italian households' expenditure down 32% in two years
Rising prices and falling penetration have caused a drastic drop in currant spending by Italian households from € 6.6 M to € 4.5 M in two years.

Habits 

Consumption 

14 Aug 2024

Spending on blackberries doubled (+93%) by Italian households in YE 06/2024
Italian Berry - Gfk data on the consumption of blackberries by Italian households show a +93% increase in value. What factors determined this result?

Habits 

Consumption 

13 Aug 2024

Raspberries, prices rise (+22.5%) and Italian households' consumption falls
Rising prices are pushing down raspberry consumption and Italian consumers' preferences are shifting to other berries in the category.

Habits 

Consumption 

12 Aug 2024

Strawberries: increasing prices (+8.4%) and spending by Italian households
The consumption of strawberries by Italian households has increased in value by 0.9% over the past 12 months, reaching an expenditure of over € 390 million.