Berry Area

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Berry Area is the new communication project dedicated to the strawberry and berry industry, developed by the Italian Berry publishing group in collaboration with the University of Marche and Macfrut.

This networking and information format brings together the entire sector, from nurseries to processing technologies, up to the key players in a market that, in 2024, generated over €620 million in consumer spending in Italy.

Through this page and our magazine, readers will receive direct updates from the project’s partner companies.

From May 6 to 8, 2025, at the Rimini Expo Centre, Berry Area will be the go-to hub for those seeking solutions for cultivation and commercialization.

Visitors will have the opportunity to meet companies and follow a rich program of events featuring top industry experts, with insights into research, agronomic innovation, and market analysis.

A guided experience will lead them to discover the leading companies in this rapidly growing sector.

Platinum sponsors

Italian Berry Magazine - Special edition Berry Area at Macfrut 2025

Leggi e scarica

Exclusive Berry Area events and news

Berry Area event program at Macfrut 2025

Discover the Berry Area 2025 event program: three days of meetings, research and innovation on the small fruit industry.

Blueberry production in a global context: challenges and agronomic strategies

Marco R. Butera performs technical consultancy in a dozen global countries: at Berry Area he will speak about the main issues in blueberry production.

Sant'Orsola at Macfrut 2025: focus on blackberries, blueberries and raspberries in the Berry Area

Sant'Orsola brings blackberry, blueberry and raspberry innovations to the Berry Area of Macfrut 2025 with the Residuo Zero project and new market strategies.

Strawberry focus: trend 2025 at the Berry Area of Macfrut

Focus on strawberries at the Berry Area of Macfrut 2025: genetic innovation, new varieties, sensory quality and growing techniques from Southern Italy. A key event for the future of strawberry growing.

Azcaval: green innovation for global fruit packing

Azcaval guides sustainable automation of fruit packaging in Italy, Europe, America and Africa with berries and stone technologies.

High-tech for berries: AI enters blueberry post-harvest

At Macfrut 2025 Maf Roda presents Berryscan G7 and new automated solutions for grading, packing and protecting blueberry quality, reducing costs and labour.