Berry Area

DISCOVER THE EVENT PROGRAM

CONSULT THE VISITOR GUIDE

BROWSE THE ITALIAN BERRY MAGAZINE

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Italian Berry Magazine - Special edition Berry Area at Macfrut 2025

Berry Area is the new communication project dedicated to the strawberry and berry industry, developed by the Italian Berry publishing group in collaboration with the University of Marche and Macfrut.

This networking and information format brings together the entire sector, from nurseries to processing technologies, up to the key players in a market that, in 2024, generated over €620 million in consumer spending in Italy.

Through this page and our magazine, readers will receive direct updates from the project’s partner companies.

From May 6 to 8, 2025, at the Rimini Expo Centre, Berry Area will be the go-to hub for those seeking solutions for cultivation and commercialization.

Visitors will have the opportunity to meet companies and follow a rich program of events featuring top industry experts, with insights into research, agronomic innovation, and market analysis.

A guided experience will lead them to discover the leading companies in this rapidly growing sector.

Exclusive Berry Area events and news

Strawberry contradiction: growing demand, falling supply

Record demand for Italian strawberries in 2025, but supply falls. Discover causes, challenges, strategies, climate, research, export, quality, varieties, innovation, sustainability, consumers, price, labour, retail, AI, genetics, collaboration.

Italian Strawberries: opportunity or missed chance?

Discover the challenges and opportunities of Italian strawberries: climate, innovation, quality, market, and branding, with focus on Basilicata.

How to boost berry sales in retail: strategies, formats and winning partnerships

Tasting in the department increases sales of berries in the Italian retail sector. Communication strategies, producer partnerships and family formats enable consumer loyalty and increase sales volumes.

Raspberries: trends and critical issues in the supply chain at the Berry Area of Macfrut

Discover new raspberry varieties and the challenges of the sector at the Berry Area of Macfrut 2025, with a focus on Southern Italy and genetic research.

Berry Area opens tomorrow at Macfrut 2025

The Berry Area opens tomorrow at Macfrut 2025: an opportunity to discover trends, innovations and prospects in the berries sector and meet operators, buyers and companies from all over the world.