Berry Area

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Berry Area is the new communication project dedicated to the strawberry and berry industry, developed by the Italian Berry publishing group in collaboration with the University of Marche and Macfrut.

This networking and information format brings together the entire sector, from nurseries to processing technologies, up to the key players in a market that, in 2024, generated over €620 million in consumer spending in Italy.

Through this page and our magazine, readers will receive direct updates from the project’s partner companies.

From May 6 to 8, 2025, at the Rimini Expo Centre, Berry Area will be the go-to hub for those seeking solutions for cultivation and commercialization.

Visitors will have the opportunity to meet companies and follow a rich program of events featuring top industry experts, with insights into research, agronomic innovation, and market analysis.

A guided experience will lead them to discover the leading companies in this rapidly growing sector.

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Exclusive Berry Area events and news

Berry Revolution: Battistini Vivai's preview at the Berry Area of Macfrut

Battistini nurseries will bring to Macfrut 2025, as an absolute preview in the Berry Area, new varieties of blueberries and raspberries.

Fragola Matera® fears no competition, Nicodemo: We have staked everything on quality

Matera® strawberry plants are growing, from 7 million last year to 8 million in 2025. 70% of distribution is through the large-scale retail trade.

Sustainable berry growing techniques: new protocols at Macfrut 2025

At Macfrut 2025, Michele Ghezzi will present an innovative approach to the organic and integrated cultivation of small fruits in the Berry Area programme.

At Macfrut the price-quality ranking of the berry range of Italian supermarkets

An analysis of the price/quality positioning of the berry range in the Italian retail will be part of the event programme of the Berry Area at Macfrut 2025.