Berry Area

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Berry Area is the new communication project dedicated to the strawberry and berry industry, developed by the Italian Berry publishing group in collaboration with the University of Marche and Macfrut.

This networking and information format brings together the entire sector, from nurseries to processing technologies, up to the key players in a market that, in 2024, generated over €620 million in consumer spending in Italy.

Through this page and our magazine, readers will receive direct updates from the project’s partner companies.

From May 6 to 8, 2025, at the Rimini Expo Centre, Berry Area will be the go-to hub for those seeking solutions for cultivation and commercialization.

Visitors will have the opportunity to meet companies and follow a rich program of events featuring top industry experts, with insights into research, agronomic innovation, and market analysis.

A guided experience will lead them to discover the leading companies in this rapidly growing sector.

Platinum sponsors

Italian Berry Magazine - Special edition Berry Area at Macfrut 2025

Leggi e scarica

Exclusive Berry Area events and news

Who buys berries? 3 profiles to understand (and conquer) the Italian consumer

Only by comprehending the needs, habits, and motivations of the Italian berry consumers can a product—and its communication—be truly centered around them.

UNITEC technologies for blueberry sorting and grading at Macfrut 2025

UNITEC revolutionises blueberry sorting and processing with AI and robotics, ensuring quality, efficiency and reduced production costs.

Infia packaging: the international network as a strength

Infia focuses on innovative and sustainable packaging for berries, with recycled R-Pet and a global network. Discover the latest innovations for the fruit and vegetable sector!

Blueberries are all the same in Italy

Segmentation of the blueberry category seems a missed opportunity for Italian retailers, too focused on offering almost only standard blueberries and formats.