Berry Area

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Berry Area returns to Macfrut 2026: a renewed format for a 360° experience in the world of berries

Following the success of its first edition, Berry Area is set to return to Macfrut 2026 with a renewed and expanded format. Larger spaces, enhanced services and an integrated programme will guide visitors and professionals through a comprehensive journey into the world of berries.

An immersive 360° experience designed to inspire, connect, and support the growth of the entire supply chain, with content tailored for growers, technicians, buyers and industry stakeholders.

The communication project has never stopped: throughout the year, Berry Area has remained active through this page, social media updates, videos, and ongoing dialogue — all serving the needs of professionals in one of the most dynamic sectors of the fruit and vegetable industry.

Discover all the latest updates on Berry Area 2026

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Berry Area news

Press review Berry Area 2026

The launch of Macfrut for Berry Area 2026 has attracted considerable interest in the press.

Macfrut 2026 focuses on berries with a growing and renewed Berry Area

The Italian berry market accounts for Eur 621 millions and is growing at a pace of 15% annually.

Berry cultivation in Italy between consolidation and new challenges

Cultivated areas show a remarkable 20% growth when compared to 2019, reaching just over 2,500 hectares in total.

Italy’s blueberry growth: insights from Macfrut 2025

Explore Italy’s blueberry market growth with key data from Macfrut 2025: production, exports, domestic demand, and a focus on Piedmont, Sicily, and Calabria.

Designing a blueberry planting correctly: mistakes to avoid according to Marco Butera

According to Butera, it is essential to start with a strategic analysis: understanding the future quality standards, evaluating market trends, competitors.