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Semestrale YouGov 12-2024

Consumption

20 Feb 2025

Strawberries: rising prices (+8%) support the market worth € 389 million in Italy

Strawberries remain a popular fruit, with almost 7 out of 10 Italian households buying strawberries at least once a year. But quantities are decreasing.

Consumption

14 Feb 2025

Blackberry expenditure of Italian households doubles between 2022 and 2024

Blackberries are experiencing a period of strong growth in consumption by Italian families, with the total expenditure growing steadily in the last three years.

Consumption

13 Feb 2025

Raspberries, the Italian market in 2024 grows only driven by prices

Over the last five years, the raspberry has seen a steady increase in value in Italy from € 27.3 M in 2020 to € 38.1 M in 2024 (+40%).

Consumption

12 Feb 2025

Blueberries in Italy: 900.000 new households and 12.500 tons in 2024

Blueberries continue to perform well in Italy in terms of penetration and total consumption, ranking as one of the most dynamic lines in the fruit department.

Consumption

11 Feb 2025

Italian households expenditure on berries exceeds Eur 232M in 2024 (+14.9%)

In 2024, there was also a 15.4 per cent increase in the quantities purchased, which rose from 14.2 thousand tonnes to over 16.4 thousand tonnes.