Italian Berry

CATEGORIE

Popular Tags

Cerca post

Agronomic Innovation

Agronomic Innovation is a technical column of Italian Berry, edited by Jorge Duarte - agronomist and international consultant of Hortitool Consulting - dedicated to agronomic advice, cultivation techniques and production strategies for strawberries, blueberries, raspberries, blackberries and redcurrants destined for international markets.

The berry investment reality check
The berry investment reality check
From tonnes produced to kilograms paid: why berry investments must be designed from the customer backwards.
Listening to berry plants: can electrical signals reveal stress before symptoms appear?
Listening to berry plants: can electrical signals reveal stress before symptoms appear?
The plant signal is biological; the diagnosis is statistical. Its value depends on comparing electrical patterns with climate, irrigation and plant physiology.
Leaf brix in berries: when a simple number reveals a complex plant story
Leaf brix in berries: when a simple number reveals a complex plant story
Leaf brix in berries can reveal plant physiology, stress and nutrient balance, but only when interpreted with sap analysis and field observation.
Summer growth in plastic greenhouses: remove the limiting factor first
Summer growth in plastic greenhouses: remove the limiting factor first
In summer, a plastic greenhouse becomes a climate machine. The grower's job is to identify the bottleneck and remove it before the plant loses productive hours.
Robotics in small fruits: from the lab to the field
Robotics in small fruits: from the lab to the field
Labour shortages, rising costs, tighter quality standards. European berry producers know the pressure well. Robots are no longer a distant promise.
Portugal grew fast. Now It must grow well
Portugal grew fast. Now It must grow well
Portugal’s blueberry sector has grown rapidly but now faces new challenges. ENPM 2026 marks a shift from expansion to quality, focusing on innovation, global markets and strategy.

Hortitool Consulting operates globally, with its own presence in numerous countries, including Portugal, Spain, Italy, Morocco, Georgia, Turkey, Egypt, Romania, Austria, Azerbaijan and India.

Hortitool Consulting's mission is to increase farmers' agricultural knowledge and add value to their businesses.

The vision is to take this knowledge wherever the demand exists, improving agricultural production within sustainable and environmentally friendly systems.

Jorge DUarte adopts an integrated approach that combines 'on-farm vision' (agronomy) with 'off-farm vision' (agribusiness).



Contacts

E-mail: jduarte@hortitoolconsulting.pt 
Phone: +351 913 765 666