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Agronomic Innovation

Agronomic Innovation is a technical column of Italian Berry, edited by Jorge Duarte - agronomist and international consultant of Hortitool Consulting - dedicated to agronomic advice, cultivation techniques and production strategies for strawberries, blueberries, raspberries, blackberries and redcurrants destined for international markets.

After the storms: learnings from berry fields in Southern Europe and Northern Africa
After the storms: learnings from berry fields in Southern Europe and Northern Africa
The storms of 2026 hit southern Europe and North Africa, causing soil saturation, root damage and losses in small fruits. Technical analysis and post-event strategies.
Do we really know what our berry plants need?
Do we really know what our berry plants need?
Diagnostic tools and the fine line between measurement and informed estimation: berry production has never been so closely monitored. But there is a risk.
Will Mediterranean berries survive the new drought politics?
Will Mediterranean berries survive the new drought politics?
In a Mediterranean that is getting warmer and drier, berries will survive – and deserve their place – but it needs become water-smart by design.
Berries’ rising stars? How quality can bring blackberries back
Berries’ rising stars? How quality can bring blackberries back
New blackberry varieties highlight sweetness and firmness: consistent quality and extended seasons rebuild trust and shelf presence alongside strawberries and blueberries.
Raspberry genetics in Europe in 2025: from public legacy to proprietary innovation
Raspberry genetics in Europe in 2025: from public legacy to proprietary innovation
European raspberry breeding evolves between closed IP and open initiatives: innovation, genetic diversity, and access challenges.
Pre-harvest and post-harvest practices in berry crops: the hidden cost of being close to the market
Pre-harvest and post-harvest practices in berry crops: the hidden cost of being close to the market
Improper pre- and post-harvest handling can lead to fruit losses of 20-50% in berry crops. Jorge Duarte's checklist will help you reduce these losses.

Hortitool Consulting operates globally, with its own presence in numerous countries, including Portugal, Spain, Italy, Morocco, Georgia, Turkey, Egypt, Romania, Austria, Azerbaijan and India.

Hortitool Consulting's mission is to increase farmers' agricultural knowledge and add value to their businesses.

The vision is to take this knowledge wherever the demand exists, improving agricultural production within sustainable and environmentally friendly systems.

Jorge DUarte adopts an integrated approach that combines 'on-farm vision' (agronomy) with 'off-farm vision' (agribusiness).



Contacts

E-mail: jduarte@hortitoolconsulting.pt 
Phone: +351 913 765 666