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Agronomic Innovation

Agronomic Innovation is a technical column of Italian Berry, edited by Jorge Duarte - agronomist and international consultant of Hortitool Consulting - dedicated to agronomic advice, cultivation techniques and production strategies for strawberries, blueberries, raspberries, blackberries and redcurrants destined for international markets.

Raspberry genetics in Europe in 2025: from public legacy to proprietary innovation
Raspberry genetics in Europe in 2025: from public legacy to proprietary innovation
European raspberry breeding evolves between closed IP and open initiatives: innovation, genetic diversity, and access challenges.
Pre-harvest and post-harvest practices in berry crops: the hidden cost of being close to the market
Pre-harvest and post-harvest practices in berry crops: the hidden cost of being close to the market
Improper pre- and post-harvest handling can lead to fruit losses of 20-50% in berry crops. Jorge Duarte's checklist will help you reduce these losses.
Challenges and techniques in blueberry production forecasting
Challenges and techniques in blueberry production forecasting
Discover the best blueberry yield forecasting techniques using artificial intelligence and advanced models to optimise yields and market strategies.
Dormancy in caneberries (raspberries and blackberries) and blueberries: definition, process and models to calculate chilling hours
Dormancy in caneberries (raspberries and blackberries) and blueberries: definition, process and models to calculate chilling hours
Berry plants need to overwinter, accumulate cold and get out of dormancy to get enough development and production for its variety and site of production. To control this process, several models for calculating chilling hours have been proposed.
From agronomist to consultant, travelling the world with a passion for berries and sharing knowledge
From agronomist to consultant, travelling the world with a passion for berries and sharing knowledge
Jorge Duarte has developed a solid experience as a consultant for berry growers, travelling the world to share knowledge and guide the growers to fine the best solutions for their crops, with an eye to the farm, the market requirements and the consumer trends.
Jorge Duarte: targeted blueberry pruning and management approaches based on climate conditions
Jorge Duarte: targeted blueberry pruning and management approaches based on climate conditions
Jorge Duarte will be one of the speakers at the International Blueberry Days Symposium on May 3, 2023 in Rimini during Macfrut.

Hortitool Consulting operates globally, with its own presence in numerous countries, including Portugal, Spain, Italy, Morocco, Georgia, Turkey, Egypt, Romania, Austria, Azerbaijan and India.

Hortitool Consulting's mission is to increase farmers' agricultural knowledge and add value to their businesses.

The vision is to take this knowledge wherever the demand exists, improving agricultural production within sustainable and environmentally friendly systems.

Jorge DUarte adopts an integrated approach that combines 'on-farm vision' (agronomy) with 'off-farm vision' (agribusiness).



Contacts

E-mail: jduarte@hortitoolconsulting.pt 
Phone: +351 913 765 666