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Marketing 

06 May 2026

Stop promoting, it's time to focus on customer loyalty
To build loyalty, it is necessary to create new usage occasions, encourage habits, innovate to address new need states, and take occasions away from competitors

Marketing 

04 May 2026

I Frutti di Gil unveils its 2026 summer limited edition inspired by Italy’s Romagna Riviera
I Frutti di Gil presents its 2026 summer limited edition: packs illustrated by Allissand, inspired by the 1970s Romagna Riviera and available in Italian supermarkets from May with new promo.

Health 

02 May 2026

Berries and health: what science reveals about the potential of blueberries, raspberries and blackcurrants
Berries rich in anthocyanins, flavonols and tannins: blueberries, raspberries and currants show a complex molecular profile supporting nutrition and health.

Prices 

30 Apr 2026

Piacenza retail berries: blueberries drop, red currants expensive, raspberries steady
In Piacenza retail, blueberry and blackberry prices drop due to promotions, while raspberries remain stable and red currants stay expensive. Good quality but limited assortment.

Costs 

29 Apr 2026

Berry supply chain under pressure: collaboration becomes critica
UK berry sector faces rising costs in energy, fertilisers and labour. Supply chain collaboration is key to ensure stable production and sustainable pricing.

Prices 

21 Apr 2026

Milan berry prices: strong differences across retail chains, week 17/2026 analysis
In week 17/2026 in Milan, berry prices show significant differences across retail chains. Full analysis of average values by category and key market dynamics

Research 

21 Apr 2026

NC University evaluates 10 raspberry cultivars for yield and quality
North Carolina evaluates 10 raspberry cultivars in field trials, focusing on yield, fruit quality and shelf life. Crimson Treasure and Kokanee lead performance.

Health 

18 Apr 2026

Raspberries and blood sugar: why including them in your breakfast can help
Raspberries help reduce post-meal glucose and insulin spikes after high-carb breakfasts. Evidence supports benefits for prediabetes and blood sugar control.

Markets 

06 Apr 2026

Germany: berries slow down in February, volumes drop sharply while prices rise
After a stable January, the berries segment in Germany recorded a double-digit decline in February, both in value and, above all, in volume.

Markets 

03 Apr 2026

Over 130 million impressions in Berry Swing’s first year
Among the activities carried out by the European Berry Swing project is a partnership with APT Livigno and the Italian Paralympic Committee.