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Marketing 

23 May 2025

Beyond the 125g format: how blueberries are growing towards segmentation in Italy
While the issue of weight format seems to have been resolved, berry segmentation strategies are still rare in the Italian retail sector. What is happening?

Prices 

22 May 2025

Piacenza berry retail stores: prices down, apart from currants
Berry retail stores in Piacenza show falling prices for blueberries, raspberries and blackberries, while red currants remain expensive despite lower quality.

Markets 

20 May 2025

Morocco’s berry industry: challenges and outlook
Morocco's berry industry faces climate extremes, rising costs, and labor issues. Sustainable innovations offer new growth opportunities.

Consumption 

19 May 2025

1780 CNR-IBE consumer tests draw ideal strawberry, raspberry and blueberry
At Macfrut 2025, CNR-IBE led a sensory test with 1,780 samples of strawberries, raspberries and blueberries to define the ideal berry profile for consumers.

Markets 

16 May 2025

Growing presence of Italian raspberries in Italian wholesale markets
The presence of Italian raspberries in the fruit and vegetable markets is growing. On blueberries origins vary between Spain and Morocco and the last Sicily.

Production 

15 May 2025

British Berry Growers raises the alarm: '£624m industry but support needed'
A 95-page report highlights the uncertain economic outlook for British berries and calls for support from government and the retail sector.

Prices 

15 May 2025

Berries and retail stores Genoa: good quality and competitive prices
Official launch of the European area offer. Blueberries top assortment, average prices and variations per fruit.

Nutrition 

13 May 2025

Berries on newsstands for fans of healthy and delicious food
The May issue of the monthly magazine Sale & Pepe is a particularly rich edition for berry lovers.

Consumption 

10 May 2025

Berries speak to the child in us, like popcorn and candy
At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

Events 

10 May 2025

Berry Area: download all the presentations
New breeding trends through to the deeper values that drive the consumer: download all the presentations of the speakers in the Berry Area programme.