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Brand 

10 Jun 2025

Driscoll’s appoints Frances Dillard for global communications
Driscoll’s appoints Frances Dillard as its first Chief Communications Officer to lead global strategy, brand reputation, and communication across 40+ international markets.

Varieties 

06 Jun 2025

EasyRose®: the new primocane raspberry with upright growth habit of Lucchini Berries
EasyRose® is a primocane raspberry variety with upright habit, large firm fruit, sweet flavor and excellent adaptability in Europe, Morocco and mild climates.

Prices 

05 Jun 2025

Modena retail stores berries: quality, assortment and low prices
Modena (Italy) confirms its strong berry market: wide range of quality blueberries, raspberries and blackberries, including organic, at competitive prices in local retail.

Markets 

30 May 2025

Peru: cherries and raspberries challenge blueberries
Peru explores cherries and raspberries as high-potential exports to rival blueberries, with trials underway in Arequipa, Áncash and other key farming regions.

Markets 

29 May 2025

BerryWorld and Tropic Cool partner to launch Rwanda Berries
BerryWorld and Tropic Cool launch Rwanda Berries: berries, 150 hectares under cultivation and over 1,200 new jobs in Rwanda for global export.

Prices 

29 May 2025

Torino retail stores: rich assortment and falling prices for berries
Turin confirms itself as a rich marketplace for berries: average price of 20.21 €/kg, wide range of formats and varieties, but discontinuous quality in supermarkets.

Marketing 

23 May 2025

Beyond the 125g format: how blueberries are growing towards segmentation in Italy
While the issue of weight format seems to have been resolved, berry segmentation strategies are still rare in the Italian retail sector. What is happening?

Prices 

22 May 2025

Piacenza berry retail stores: prices down, apart from currants
Berry retail stores in Piacenza show falling prices for blueberries, raspberries and blackberries, while red currants remain expensive despite lower quality.

Markets 

20 May 2025

Morocco’s berry industry: challenges and outlook
Morocco's berry industry faces climate extremes, rising costs, and labor issues. Sustainable innovations offer new growth opportunities.

Consumption 

19 May 2025

1780 CNR-IBE consumer tests draw ideal strawberry, raspberry and blueberry
At Macfrut 2025, CNR-IBE led a sensory test with 1,780 samples of strawberries, raspberries and blueberries to define the ideal berry profile for consumers.