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Health 

12 Jun 2025

Health and well-being with berries: a new editorial project by Italian Berry
Italian Berry launches a series of scientific resources on the benefits of berries to support producers and distributors in communicating, differentiating and enhancing their offer.

Technologies 

11 Jun 2025

A robotic hand harvests fresh blackberries in Arkansas
A three-fingered robotic hand developed in Arkansas can now pick fresh blackberries, offering a high-tech solution to labor shortages in berry farms.

Brand 

10 Jun 2025

Driscoll’s appoints Frances Dillard for global communications
Driscoll’s appoints Frances Dillard as its first Chief Communications Officer to lead global strategy, brand reputation, and communication across 40+ international markets.

Production 

09 Jun 2025

Genetic locus behind blackberry thorns identified
Researchers in Arkansas identify the genetic locus behind blackberry thorns, enabling faster breeding of thornless, market-friendly varieties.

Consumption 

28 May 2025

Favor vs. popularity: what the UK really thinks of berries in 2025
Strawberries top the UK rankings; blueberries and blackberries are promising, but lagging in popularity despite high awareness.

Production 

15 May 2025

British Berry Growers raises the alarm: '£624m industry but support needed'
A 95-page report highlights the uncertain economic outlook for British berries and calls for support from government and the retail sector.

Consumption 

10 May 2025

Berries speak to the child in us, like popcorn and candy
At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

Events 

10 May 2025

Berry Area: download all the presentations
New breeding trends through to the deeper values that drive the consumer: download all the presentations of the speakers in the Berry Area programme.

Production 

25 Feb 2025

For I Frutti di Gil, 2025 is the year of the 'Naike Blueberry Club'
I Frutti di Gil is preparing for a 2025 full of new projects: the new variety club and new packaging will be presented at the Berry Area of Macfrut 2025.

Consumption 

14 Feb 2025

Blackberry expenditure of Italian households doubles between 2022 and 2024
Blackberries are experiencing a period of strong growth in consumption by Italian families, with the total expenditure growing steadily in the last three years.