Italian Berry

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Consumption 

19 Mar 2026

“Een handje zomer”: a Dutch campaign to boost berry consumption among young adults
In the Netherlands, Belgium and parts of Germany, “Een handje zomer” new campaign launched focusing on social media, influencers and in-store visibility.

Markets 

05 Mar 2026

Discover Italian Berry Dashboard: the definitive monitor for the berry market in large-scale retail
Italian Berry Dashboard provides over one million data points on berries in the Italian retail market, tracking prices, assortment trends and supplier positioning with updates three times a week.

Varieties 

20 Feb 2026

Piemonte Berry: the event for breeders and growers to explore varietal innovation
The initiative, aimed at Piedmontese producers and technicians, was created to offer an up-to-date overview of the main new varieties of berries.

Markets 

19 Feb 2026

Strawberries with Tajin and blackberries with cheese: Driscoll’s savory trend in Berlin
In Berlin, Driscoll’s unveils strawberries with Tajin and blackberries with cheese at Fruit Logistica, promoting bold savory pairings and new consumption occasions for fresh berries.

Markets 

17 Feb 2026

British Berry Growers: nine years of growth and an industry worth over £600 million
The UK berry sector exceeds £600m GVA and supports 16,000 jobs, strengthening the strategic role of British Berry Growers across fresh produce.

Consumption 

16 Feb 2026

The “Snackification” of Italians: berries at the heart of the new fourth meal
YouGov research confirms the snacking revolution in Italy: 8 out of 10 Italians consume a daily snack. Small fruits are the stars of the new functional "fourth meal".

Markets 

30 Jan 2026

The berry-themed puzzle turning UK breakfast into a moment of well-being and dopamine boost
A British Berry Growers game hides strawberries, raspberries and blueberries to lift mood and boost dopamine at breakfast on dark UK mornings. Fun, healthy and quick.

Health 

17 Jan 2026

Berries and antioxidants: new nutraceutical frontiers
Berries are emerging as key players in functional nutrition, thanks to advanced extraction and uses in nutraceuticals, cosmetics, and pharmaceuticals.

Production 

13 Jan 2026

Sweet-Ark Immaculate: thornless blackberry for the fresh market, sweet and innovative
Sweet-Ark Immaculate is a new white, sweet, thornless blackberry developed by the University of Arkansas for the fresh market. A truly unique variety.

Consumption 

07 Jan 2026

Retail and berries in Italy: how Italian families’ spending habits are changing in 2026
In 2026 berries lead new food trends in Italy. Discover how family spending habits are shifting in the retail and fresh produce market.