Italian Berry

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Mora

Prices 

18 Oct 2024

Italian wholesale market: Raspberries and Blueberries Above 20 Euros
High prices for berries in the Italian wholesale markets. Raspberries from Italy and Morocco, in a fortnight the first Sicilian strawberries from Marsala.

Habits 

Consumption 

14 Aug 2024

Spending on blackberries doubled (+93%) by Italian households in YE 06/2024
Italian Berry - Gfk data on the consumption of blackberries by Italian households show a +93% increase in value. What factors determined this result?

Production 

09 Aug 2024

MSU robot identifies 94% of blackberries ready for robotic harvesting
MSU is developing a blackberry detection and localisation system, which feeds a robotic collection system based on deep learning.

Consumption 

03 Aug 2024

Italian households' spending on berries increases by 15.3%
The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.

Brand 

Marketing 

02 Aug 2024

Matteo and Luca Molari: 'Segmentation, quality and new formats
Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).

Consumption 

19 Jul 2024

What is really a berry? You might be surprised to know how often you are wrong
When it comes to fruit, the term 'berry' is often used loosely in everyday language. What really is a berry and what is not?

Brand 

Marketing 

Markets 

Production 

15 Jul 2024

Del Monte in Sicily to guarantee fixed prices to berry growers
After pineapples and bananas, Del Monte has decided to extend its activities to berries. Gianluigi Bertelli presented the project in Sicily.

Events 

Markets 

Production 

13 Jul 2024

Focus on market and post-harvest at Berry Symposium in Sicily
Strawberry and small fruit producers, companies, research and education in Marsala for the third Strawberry and Small Fruit Symposium.

Breeding 

Research 

Varieties 

08 Jun 2024

Pairwise patents first seedless blackberry with CRISPR technology
Pairwise develops the world’s first seedless blackberry using CRISPR, enhancing flavor, convenience, and sustainability in agriculture.

Retail 

05 Jun 2024

Out-of-stock: a black hole where EUR 11 million of turnover disappeared in 2023
Thomas Drahorad presented data from Italian Berry, highlighting out-of-stock issues in berries, their causes, and impacts on sales and consumer satisfaction.