Italian Berry

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Markets 

11 May 2026

Aldi bets on sweeter British blackberries as sales are expected to rise 20%
Aldi expects British blackberry sales to rise 20%, driven by sweeter varieties and its partnership with Driscoll’s for a 100% UK range from 21 May.

Marketing 

04 May 2026

I Frutti di Gil unveils its 2026 summer limited edition inspired by Italy’s Romagna Riviera
I Frutti di Gil presents its 2026 summer limited edition: packs illustrated by Allissand, inspired by the 1970s Romagna Riviera and available in Italian supermarkets from May with new promo.

Costs 

29 Apr 2026

Berry supply chain under pressure: collaboration becomes critica
UK berry sector faces rising costs in energy, fertilisers and labour. Supply chain collaboration is key to ensure stable production and sustainable pricing.

Markets 

27 Apr 2026

Berries 2025–2026: blueberry quality and postharvest challenges across USA, EMEA and LatAm
2025–2026 berries season analysis: blueberry quality, postharvest issues and logistics challenges across USA, EMEA and Latin America in an increasingly complex global supply chain.

Markets 

06 Apr 2026

Germany: berries slow down in February, volumes drop sharply while prices rise
After a stable January, the berries segment in Germany recorded a double-digit decline in February, both in value and, above all, in volume.

Markets 

03 Apr 2026

Over 130 million impressions in Berry Swing’s first year
Among the activities carried out by the European Berry Swing project is a partnership with APT Livigno and the Italian Paralympic Committee.

Consumption 

30 Mar 2026

Blackberries in Italy 2025: buyer numbers and value are rising, but purchasing intensity is declining
The blackberry market is growing mainly due to an expansion of the buyer base and a rise in average prices, rather than an increase in spending per buyer.

Consumption 

19 Mar 2026

“Een handje zomer”: a Dutch campaign to boost berry consumption among young adults
In the Netherlands, Belgium and parts of Germany, “Een handje zomer” new campaign launched focusing on social media, influencers and in-store visibility.

Markets 

05 Mar 2026

Discover Italian Berry Dashboard: the definitive monitor for the berry market in large-scale retail
Italian Berry Dashboard provides over one million data points on berries in the Italian retail market, tracking prices, assortment trends and supplier positioning with updates three times a week.

Varieties 

20 Feb 2026

Piemonte Berry: the event for breeders and growers to explore varietal innovation
The initiative, aimed at Piedmontese producers and technicians, was created to offer an up-to-date overview of the main new varieties of berries.