Italian Berry

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Markets 

06 Dec 2024

Blackberries in the U.S.: Trends, Challenges, Opportunities
Blackberries are a key component of the U.S. soft fruit market, ranking as the fourth most significant. The fruit’s retail sales exceed $600 million annually.

Retail 

04 Dec 2024

Berries are standing out in Italy but the whole potential is still unexplored
Berries are standing in the Italian market by outperforming most of the categories in the produce department. But the whole potential is still untapped.

Marketing 

02 Dec 2024

CSO opens a tender for the promotion of berries in Italy and Germany
The assignment is worth EUR 1,771,729 excluding VAT, lasts 36 months and aims to increase awareness of berries among consumers in Italy and Germany.

Marketing 

27 Nov 2024

EU funds a 1.2 M € campaign to promote berries in Germany, Belgium and The Netherlands
The main objective is to raise awareness among young adults in the Netherlands, Belgium and Germany about berries produced in the EU.

Prices 

18 Oct 2024

Italian wholesale market: Raspberries and Blueberries Above 20 Euros
High prices for berries in the Italian wholesale markets. Raspberries from Italy and Morocco, in a fortnight the first Sicilian strawberries from Marsala.

Habits 

Consumption 

14 Aug 2024

Spending on blackberries doubled (+93%) by Italian households in YE 06/2024
Italian Berry - Gfk data on the consumption of blackberries by Italian households show a +93% increase in value. What factors determined this result?

Production 

09 Aug 2024

MSU robot identifies 94% of blackberries ready for robotic harvesting
MSU is developing a blackberry detection and localisation system, which feeds a robotic collection system based on deep learning.

Consumption 

03 Aug 2024

Italian households' spending on berries increases by 15.3%
The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.

Brand 

Marketing 

02 Aug 2024

Matteo and Luca Molari: 'Segmentation, quality and new formats
Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).

Consumption 

19 Jul 2024

What is really a berry? You might be surprised to know how often you are wrong
When it comes to fruit, the term 'berry' is often used loosely in everyday language. What really is a berry and what is not?