Italian Berry

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Consumption 

03 Aug 2024

Italian households' spending on berries increases by 15.3%
The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.

Brand 

Marketing 

02 Aug 2024

Matteo and Luca Molari: 'Segmentation, quality and new formats
Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).

Consumption 

19 Jul 2024

What is really a berry? You might be surprised to know how often you are wrong
When it comes to fruit, the term 'berry' is often used loosely in everyday language. What really is a berry and what is not?

Brand 

Marketing 

Markets 

Production 

15 Jul 2024

Del Monte in Sicily to guarantee fixed prices to berry growers
After pineapples and bananas, Del Monte has decided to extend its activities to berries. Gianluigi Bertelli presented the project in Sicily.

Events 

Markets 

Production 

13 Jul 2024

Focus on market and post-harvest at Berry Symposium in Sicily
Strawberry and small fruit producers, companies, research and education in Marsala for the third Strawberry and Small Fruit Symposium.

Breeding 

Research 

Varieties 

08 Jun 2024

Pairwise patents first seedless blackberry with CRISPR technology
Pairwise develops the world’s first seedless blackberry using CRISPR, enhancing flavor, convenience, and sustainability in agriculture.

Retail 

05 Jun 2024

Out-of-stock: a black hole where EUR 11 million of turnover disappeared in 2023
Thomas Drahorad presented data from Italian Berry, highlighting out-of-stock issues in berries, their causes, and impacts on sales and consumer satisfaction.

Breeding 

Varieties 

23 May 2024

Two new blackberry varieties from Global Plant Genetics will be distributed by Niwa
Global Plant Genetics (GPG) has signed a licensing agreement with the Polish breeding programme Niwa, for two new early blackberry varieties. As a result of the agreement GPG will represent the cultivars Maryna and Juhas in a range of international territories.

Markets 

21 May 2024

Blueberries and blackberries have the greatest growth potential among berries
Even considering their growth over the past two decades, blueberries were identified in a survey of industry professionals as the small fruit with the greatest potential for increased consumption over the next five years. In second place were blackberries.

Events 

04 May 2024

Delphy ISFC Summer Event 2024: A convergence of expertise and research on soft fruits
The Delphy ISFC Summer Event 2024 presents innovations in the soft fruit growing industry with seminars, interactive sessions and field visits from 5 to 7 June in Horst, showcasing the latest research and networking opportunities.