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Events

Events 

27 Apr 2026

Strawberries: market, varieties and quality 2026 update
The main challenges relate to the weather, the limited availability of plant protection products, artificial intelligence in breeding, and consumer preferences

Events 

25 Apr 2026

Berry Area 2026 turned into the Happy Hour of the berry industry
During Macfrut’s three-day event dedicated to strawberries and berries, the sector showcased enthusiasm and professionalism, reflecting double-digit growth.

Breeding 

24 Apr 2026

Nova Siri Genetics reaps success from participation to Berry Area 2026
Nova Siri Genetics presented its genetic improvement programme and discussed the challenges and evolving dynamics of the sector at a global level.

Events 

20 Apr 2026

Berry Area preview: all the presentations
From 25 April, all Berry Area presentations will be available exclusively to the Italian Berry community: subscribe now to the newsletter!

Events 

20 Apr 2026

Basilicata Strawberry Expo 2026: Policoro showcases the Basilicata Strawberry PGI
On 25 and 26 April 2026, Policoro will host Fragola Expo Basilicata: an exhibition, entertainment and a focus on Basilicata PGI strawberries.

Events 

19 Apr 2026

Sant'Orsola shareholders' meeting: 2025 production value at €95 million, volumes up 7%
The national Credit Reputation Award has been revamped, whilst preparations are underway for the 2027 ISHS International Symposium.

Events 

17 Apr 2026

The new Italian Berry Magazine is online: "Times are hard"
In a 2025 survey, industry experts estimated that the blueberry market in Italy would grow by 10% a year. They were wrong. By far.

Events 

16 Apr 2026

Italian Berry strengthens international dialogue for Italy’s berry industry
Italian Berry confirms its role as a hub for the development of Italy’s berry industry.

Events 

15 Apr 2026

The future of blueberries also runs through Nanjing
Xiaomin Wang will speak at the Berry Area (Macfrut) about the growth of blueberries in China, paving the way for the International Vaccinium Symposium (ISHS)

Events 

14 Apr 2026

The future of the Italian blueberry: survival or revival? Global challenges at Macfrut 2026
The question is not whether the Italian blueberry has a future. The question is what kind of future it might have: one of mere survival, or one of revival?