Breeders, growers, packers, technologies and products for the global berries industry took centre stage at Fruit Attraction: with its 2026 edition, the Spanish trade fair is increasingly becoming a true “Berry Attraction”!
Madrid also welcomed members of the IBO (International Blueberry Organization) and stakeholders from the global blueberry industry, who gathered for the IBO Blueberry World Forum. The event featured a compelling panel discussion with Nicolas Moller (Executive Chairman, Hortifrut), Miguel Bentin (President, ProArandandanos), Vicente Jimenez (Chief Operating Officer, Surexport), Christopher Stricker (CEO, Edeka and Everest Fresh) and Aritza Rodero (Grupo Atitlan), moderated by Mario Steta (President, IBO). We will cover the discussion in a separate post.
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Explore our gallery of the best photographs of stands and participants from the berries industry at Fruit Attraction.
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