According to British Berry Growers, fruit penetration and sales in the UK are increasing every year. Combined with the improving quality of locally grown berries, this trend should enable British growers to increase year-round production, as already seen with strawberries. However, better financial incentives are needed.
David Sanclement, CEO of The Summer Berry Company, highlights the opportunity to expand year-round British production, particularly for strawberries.
David Sanclement, CEO of The Summer Berry Company
Which crops are most likely to attract further investment in year-round greenhouse production in the UK?
Currently, strawberries are the soft fruit most available on shelves during the winter season. With positive customer feedback, strawberries grown year-round present a strong growth opportunity.
What should the government do to support greater off-season production in Britain?
A comprehensive strategy for UK food production and security is needed, supported by long-term investment proposals. The current system of short-notice grant openings with brief application periods hinders long-term investment planning. Greater clarity is required on the role of producer organizations in the UK and broader policies for green energy and land use.
How difficult is it to produce crops continuously for 12 months?
Providing a 12-month supply is challenging. It demands new and diverse cultivation techniques to handle less favorable weather conditions and proactive planning to ensure fruits are produced on schedule.
Are there sufficient financial incentives for suppliers and retailers to invest in costly year-round British production rather than relying on imports?
Year-round UK production ensures food security for consumers and a stable supply for producers, improving efficiency. It also reduces food miles and the carbon footprint. Financial incentives could be better targeted and confirmed earlier to support long-term planning.
What are the other benefits of off-season greenhouse production?
Besides improving food security, off-season production reduces food miles, contributes to sustainability, and creates year-round employment, helping growers attract and retain talent.
Do consumers care about eating British produce year-round?
Consumers value British produce for its consistency, high standards, and assured quality. When the season ends and lower-quality imports arrive, there’s often disappointment and a drop in sales.
Shoppers are increasingly aware of sustainability, aiming to reduce road/air miles and their carbon footprint. Buying British is a great way to achieve this while supporting local farmers and the economy. Feedback from retailers and consumers about off-season production has been overwhelmingly positive, with strong demand confirming its importance.
Photo: Tesco
What can the UK learn from more advanced greenhouse sectors in the Netherlands and Belgium?
These countries have more advanced greenhouse production systems. British growers are benchmarking with growers and research centers in the Netherlands and Belgium to improve their practices, including crop management and adopting new technologies.
