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Production

Markets 

15 Sep 2026

Strawberries all year round: in Korea, desserts and vertical farms are extending the season
Desserts and vertical farms are driving demand in South Korea for off-season strawberries, with prices remaining high even for lower-grade varieties.

Organic 

10 Sep 2026

Organic berries are booming in US
The fresh produce department is led by the berry category, which remains in first place with retail sales of 2.3 billion dollars (+10.7 per cent).

Production 

31 Aug 2026

The berry industry keeps growing in Mexico
Growth will be driven by investment in improved varieties, the introduction of modern cultivation techniques and the adjustment of planting schedules.

Production 

28 Aug 2026

IBO Report 2026: volumes and quality are on the rise, whilst uncertainty surrounding El Niño looms large
Global production of blueberries is set to rise from 2.3 million tonnes (2025) to around 3.4 million tonnes in 2029. Focus on efficiency and new technologies.

Production 

25 Aug 2026

The berry investment reality check
From tonnes produced to kilograms paid: why berry investments must be designed from the customer backwards.

Production 

21 Aug 2026

Finland: prices have tripled while lowbush blueberry picking is booming
The price of wild blueberries has risen to 4.50 euros per litre, drawing Finns into the woods. 2026 could set a new record.

Export 

18 Aug 2026

South Africa: blueberry production set to reach nearly 39,000 tonnes in 2025/26
South Africa is gaining prominence globally thanks to favourable production conditions, high-performing varieties and a strongly export-oriented strategy,

Production 

14 Aug 2026

Chiara Guffanti's book and the uncomfortable truths about berries
In *Mille metri di dolcezza*, Chiara Guffanti sweeps the reader into a whirlwind of passion for the mountains and her special and unique berries.

Breeding 

14 Aug 2026

New Oregon Blueberry varieties: interview to Jamie Petchell (GPG)
In an exclusive interview with Italian Berry, Jamie Petchell discusses the positioning of the new blueberries from early trial results to licensing strategies.

Production 

07 Aug 2026

Mechanical blueberry harvesting: quality, waste, agronomic and varietal choices
Marco Antolini explores the more practical aspects of mechanical blueberry harvesting in the second part of his exclusive interview for Italian Berry.