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Production

Production 

03 May 2025

Agrion's research on agrivoltaics for blueberries
Agrion and Insolight experiment in Piedmont with agrivoltaics on above-ground blueberries: data, yield and sustainability for the future of specialised agriculture.

Varieties 

30 Apr 2025

Baruzzi (CREA): 'Never have so many strawberry varieties been grown in Italy as now'
Macfrut 2025 will be the occasion to present this broad panorama, together with the latest innovations driving the dynamism of strawberry growing in Italy.

Interviews 

29 Apr 2025

Hans Liekens is the special guest of Berry Talks, now also on Spotify
Exclusive interview with a key player who, with over 30 years of experience in food marketing and sales, brings a strategic and creative approach.

Production 

28 Apr 2025

Piedmont is the main Italian region for blueberries and acreage is increasing
Blueberry acreage in Piedmont increased from 561 hectares in 2019 to 697 hectares in 2023. Piedmont is the leading blueberry-producing region in Italy,

Production 

28 Apr 2025

Ariubedda, the strawberry from Sardinia focusing on identity, tradition and sustainable innovation
From historical value to quality label: how Arborea producers defend local excellence and invest in the future of strawberry growing in Sardinia.

Production 

22 Apr 2025

Blueberry production in a global context: challenges and agronomic strategies
Marco R. Butera performs technical consultancy in a dozen global countries: at Berry Area he will speak about the main issues in blueberry production.

Production 

14 Apr 2025

Sant'Orsola: returns to growers up 13% YOY
The core turnover 2024 (berries, strawberries, cherries) increased by 9.4 per cent from 65 million in 2023 to over 71 million in 2024.

Markets 

Production 

11 Apr 2025

Italian Berry Magazine #9 special edition Berry Area at Macfrut 2025
Berry Area Magazine no. 9, special edition Macfrut 2025: focus on consumption, innovation, sustainability and retail trends in the small fruit sector. Available online and at the exhibition.

Production 

05 Apr 2025

Effects of frost on blueberries: sensitivity at different flowering stages
The sensitivity of blueberries to frost varies greatly depending on the stage of flower development.

Production 

04 Apr 2025

Challenges and techniques in blueberry production forecasting
Discover the best blueberry yield forecasting techniques using artificial intelligence and advanced models to optimise yields and market strategies.