Italian Berry

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Production

Events 

18 May 2026

Blueberry: a technical seminar on new resilient varieties at Laimburg
Laimburg focuses on nearly 50 blueberry varieties, international breeding, climate resilience, fruit quality and Drosophila suzukii control strategies.

Markets 

15 May 2026

Press review: European campaign, technology, packaging and brands
Media attention is centred on European campaigns focusing on consumption and packaging formats, supply dynamics (California, Peru) and climate risks.

Production 

15 May 2026

Italian cultivated areas stabilising: the North is slowing down and the South is picking up pace
Italy is at a crucial crossroad between a natural stabilisation of production in the traditional regions and an unprecedented surge in domestic demand.

Production 

10 May 2026

Georgia, the new blueberry hub between Europe and Central Asia
Supported by unique microclimates and rapid agronomic modernization, Georgia is positioning itself precisely within a crucial commercial window.

Production 

08 May 2026

Greece, a new opportunity for berries: from sector growth to technical precision
For years, strawberries have been the main berry crop in Greece. But the landscape is changing: blueberries, raspberries and blackberries are gaining ground.

Marketing 

08 May 2026

Premium blueberries: consistent quality, coordinated supply chain and value definition
The definition of a premium category for blueberries requires a rigorous and fully integrated supply chain architecture.

Breeding 

03 May 2026

Press review: production, innovation and competition
The latest news about climate-related production challenges, growing international competition and a strong drive towards varietal innovation and premium.

Production 

30 Apr 2026

Advanced diagnostic tools for berry crop management
The agronomic management of berries is undergoing a decisive shift: from controlling inputs to dynamically measuring the plant’s actual needs.

Events 

27 Apr 2026

Strawberries: market, varieties and quality 2026 update
The main challenges relate to the weather, the limited availability of plant protection products, artificial intelligence in breeding, and consumer preferences

Production 

27 Apr 2026

Fragola Expo Basilicata 2026: the curtain falls on a record-breaking event, which was hosted in Policoro in 2026
Donato Antonio Sabato: “Synergy wins the day”. The 2027 edition will take place in Scanzano Jonico on 24 and 25 April.