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Consumi YouGov Italian Berry

Consumption 

01 Apr 2026

Strawberries: steady, sustained growth pushes Italian household spending up to €19 million
The number of households making purchases is growing, market penetration is rising, total volumes are increasing significantly, and value has reached a new high

Consumption 

31 Mar 2026

Currants in Italy 2025: buyer numbers and volumes are recovering, but purchasing intensity remains low
In 2025, the currant market in Italy is showing signs of recovery compared with 2024, but within a five-year outlook that remains fragile.

Consumption 

30 Mar 2026

Blackberries in Italy 2025: buyer numbers and value are rising, but purchasing intensity is declining
The blackberry market is growing mainly due to an expansion of the buyer base and a rise in average prices, rather than an increase in spending per buyer.

Consumption 

27 Mar 2026

Italy’s raspberry market in 2025: more buyers, recovering volumes and record value
The Italian Berry-YouGov analysis of the raspberry market in Italy indicates strong growth in the number of buyers and volumes on the rise in 2025

Consumption 

23 Feb 2026

Blueberries in Italy 2025: more even consumption between North and South, wider reach across segments
In 2025, blueberry consumption in Italy becomes more even: the North-South gap narrows and the category expands across segments.

Consumption 

20 Feb 2026

Italy: blueberries per-capita consumption up 28% in 2025
In 2025, blueberries will be growing in Italy: 9.1 million households will be buying them, up 65% in five years. Frequency, quantity and spending increase,

Consumption 

19 Feb 2026

Italian blueberry boom: +50% in 2025
2025 saw an unseen acceleration in Italian households’ consumption of blueberries, which came close to 20,000 tonnes and nearly €250 million in total spending.

Consumption 

18 Feb 2026

Berries: Italians prefer supermarkets and discounters
Berries are becoming an increasingly modern-trade-driven category in Italy, with the center of gravity moving further toward supermarkets and discounters.

Consumption 

17 Feb 2026

Berry boom in Italy continues in 2025: spending +35% and volumes +41%, according to YouGov – Italian Berry
According to YouGov – Italian Berry data, in 2025 spending on blueberries, raspberries, blackberries and redcurrants increased by 35%, exceeding €320 million.

Consumption 

15 May 2025

The success of berries in Italy: when the consumer drives change
At Macfrut 2025, Thomas Drahorad's talk at the Berry Area offered a detailed snapshot of the evolution of berry consumption in Italy.