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Brand 

24 Mar 2025

Fragola Matera® fears no competition, Nicodemo: We have staked everything on quality
Matera® strawberry plants are growing, from 7 million last year to 8 million in 2025. 70% of distribution is through the large-scale retail trade.

Brand 

19 Mar 2025

2025 reveals the full potential of NSG's Rossetta® strawberry
Rossetta® aims to consolidate its diffusion and will be the protagonist, together with NSG, of the Berry Area at Macfrut 2025 (6-8 May).

Marketing 

17 Mar 2025

Blueberry flavoured limited edition of Kinder Fetta al Latte until July 2025
Ferrero's new product will be the first in a series of limited fruit flavoured editions arriving in large retail refrigerated counters from March 2025.

Marketing 

21 Feb 2025

Varietal innovation and consumer marketing help stimulate demand for Florida berries
Florida is the first blueberry harvesting state in the USA and opens its national blueberry season every year, which gives it a competitive advantage.

Brand 

10 Feb 2025

Tennisnack, the premium blueberry on-the-go pack backed by Olympic gold medal Sara Errani
Fogliati presented at Fruit Logistica a new line of premium blueberries featuring Olympic champion Italian tennis player Sara Errani as testimonial.

Marketing 

30 Jan 2025

Sant'Orsola in Berlin with the 2025 innovations: zero residue blackberry and Sicilian strawberries
The Zero Residue berry range, launched in 2021, accounts for 9% of Cooperativa Sant'Orsola's turnover. It complements the two other lines already available.

Marketing 

15 Jan 2025

Planasa appoints Hans Liekens as Global Head of Innovation
Hans Liekens: 'I am thrilled to work with such a talented team and to continue to drive innovation and excellence, with the consumer at the centre.

Marketing 

10 Jan 2025

China Blueberry Committee launched to combat variety piracy
The major Chinese blueberry operators have signed an agreement to legally manage the new varieties. Here are the signatories of the agreement.

Marketing 

27 Dec 2024

USD 1.5 million funds granted for US blueberry to expand into Asian markets
Kasey Cronquist (USHBC) said: 'This funding is critical to our expansion efforts in markets such as Vietnam, India and South Korea.

Marketing 

02 Dec 2024

CSO opens a tender for the promotion of berries in Italy and Germany
The assignment is worth EUR 1,771,729 excluding VAT, lasts 36 months and aims to increase awareness of berries among consumers in Italy and Germany.