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Marketing

Marketing 

09 Sep 2025

Italian Berry Magazine no. 9: growing trend in the berry market
The new Italian Berry Magazine edition explores berry consumption, market trends and consumer preferences in Italy and Europe.

Marketing 

03 Sep 2025

USHBC Report: +55% US blueberry exports to South Korea
According to the USHBC Report, US blueberry exports to South Korea rose by 55% in the first half of 2025, marking a record performance for the industry.

Markets 

26 Aug 2025

Blueberries: how they became a strategic driver for British fruit and vegetables
Since the early 1990s, blueberries have gone from being an exotic fruit to a key segment of the UK market, between varietal innovation and growing local production.

Markets 

08 Aug 2025

Press review market, marketing, innovation and events for berries
This week’s berries briefing highlights firm market momentum in the UK and U.S., alongside brand-led demand activation and fresh varietal innovation.

Marketing 

05 Aug 2025

Blueberries GO BIG: USHBC’s new blueberry marketing campaign
The new multi-channel campaign leverages emotional engagement to communicate health, taste and convenience to 18 million blueberry consumers in the US.

Markets 

29 Jul 2025

Golden raspberries in limited-edition release
Rare golden raspberries hit the market in a special release. With a unique colour, delicate flavour and limited supply, they’re a must-try for berry lovers.

Marketing 

25 Jul 2025

Press review: Driscoll's sensory experience and berries positioning
This week's press review provides an overview of the marketing and communication strategies adopted by the main players in the supply chain.

Marketing 

08 Jul 2025

Scottish berries: Berries of Scotland campaign launched
Scotland promotes local berries with Berries of Scotland: a campaign to support farmers, raise awareness and boost demand for small fruits across the country.

Marketing 

07 Jul 2025

The Berry Area video interviews
Agrovoltaics, agronomic management of blueberries and trends in small fruit areas in Italy in three exclusive video interviews by AgroNotizie.

Brand 

02 Jul 2025

F.lli Orsero blueberries “on the go” with open close packaging
F.lli Orsero launches “on-the-go” blueberries in a 250g resealable pack: fresh, practical and ideal for a healthy, convenient snack ready to enjoy anywhere.