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Marketing

Marketing 

06 May 2026

Stop promoting, it's time to focus on customer loyalty
To build loyalty, it is necessary to create new usage occasions, encourage habits, innovate to address new need states, and take occasions away from competitors

Marketing 

05 May 2026

F.lli Orsero celebrates Mother’s Day with limited-edition heart-shaped blueberries
For Mother’s Day, F.lli Orsero presents limited-edition blueberries in a heart-shaped pack: a simple, natural gesture to celebrate the bond between mothers and children.

Marketing 

04 May 2026

I Frutti di Gil unveils its 2026 summer limited edition inspired by Italy’s Romagna Riviera
I Frutti di Gil presents its 2026 summer limited edition: packs illustrated by Allissand, inspired by the 1970s Romagna Riviera and available in Italian supermarkets from May with new promo.

Marketing 

14 Apr 2026

Blueberries take centre stage in the US “Tastiest Snack Alive” campaign: results exceed expectations
The Tastiest Snack Alive blueberry campaign beats benchmarks with 18M impressions, strong engagement, and major impact on brand recall and perceived value.

Marketing 

10 Apr 2026

Premium blueberries at Berry Area: how breeding and marketing are shaping the segment
Join the Berry Area to learn how breeding, growers, marketers and retailers are building the premium blueberry segment and redefining value in the category.

Marketing 

10 Apr 2026

California Strawberries 2026: Record Crop and U.S. Retail Strategies
California’s record strawberry season is boosting volumes and promotions, creating new opportunities for U.S. retail sales growth.

Markets 

07 Apr 2026

BerryWorld names Delfi Brea ambassador 2026
BerryWorld appoints Delfi Brea as 2026 ambassador: padel, health trends and global berry consumption growth drive strategy targeting wellness-focused consumers.

Markets 

01 Apr 2026

BerryWorld focuses on health: global campaign launched to highlight the benefits of berries
BerryWorld launches a global campaign highlighting blueberry and berry health benefits, focusing on immunity, hydration, gut health and weight management trends in 2026.

Marketing 

19 Mar 2026

Sell by date on blueberries: is Tosano launching a new trend?
A new label format for Tosano: greater transparency for consumers, but also new challenges for the supply chain in terms of quality, logistics and surplus stock

Marketing 

06 Mar 2026

Fresón de Palos presents its new collaboration with Disney and launches new designs for the 2026 campaign
Fresón de Palos unveils new Disney-themed strawberry packaging in Spain for the 2026 campaign, strengthening brand appeal and family-focused fruit consumption.