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Marketing

Marketing 

01 Oct 2024

Driscoll's lands in London with massive marketing campaign
The campaing includes branded billboards in high-traffic areas, berry sampling via promotional bikes across the city and a fruit gifting installation.

Interviews 

Marketing 

Production 

Varieties 

27 Sep 2024

Nergi, the baby kiwi is ready to grow
"So far we have deliberately kept the hectares unchanged in order to consolidate the project, but regular sales give us the confidence to increase the areas."

Marketing 

17 Sep 2024

Mastronardi Produce acquires full ownership of Mastronardi BerryWorld® North America
The joint venture between Mastronardi and BerryWorld® Group was originally formed in 2018 to create Mastronardi BerryWorld® America.

Marketing 

Markets 

24 Aug 2024

Japan, blueberries are ready for gift hampers
The consumption of fresh blueberries in Japan is experiencing significant growth. However, there is still a lack of quantity and quality at the point of sale.

Brand 

Marketing 

02 Aug 2024

Matteo and Luca Molari: 'Segmentation, quality and new formats
Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).

Marketing 

29 Jul 2024

SEKOYA® launched the new LIVIE™ Blueberry Dispenser
The LIVIE™ dispenser is an innovative tool for adding value to blueberries and was also designed in response to the EU packaging regulation.

Brand 

Marketing 

Markets 

Production 

15 Jul 2024

Del Monte in Sicily to guarantee fixed prices to berry growers
After pineapples and bananas, Del Monte has decided to extend its activities to berries. Gianluigi Bertelli presented the project in Sicily.

Marketing 

06 Jul 2024

Orsero berries in Milan with two themed maxi posters
A high-impact poster campaign covers the Lombardy metropolis at the height of the Italian small-fruit season.

Marketing 

Production 

18 Jun 2024

Sustainability and Quality Lead VIP's New Mountain Strawberries and Berries Campaign
VIP launches sustainable mountain strawberry and berries harvest, focusing on innovation and quality. Out-of-soil production on the rise with a target of 50%.

Export 

Marketing 

31 May 2024

US: USHBC receives $1.3 million from the Regional Agricultural Promotion Programme
The USDA RAPP programme announced $300 million in funding in its first year to support trade expansion projects.