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Marketing

Marketing 

25 May 2024

Orsero launches a new campaign dedicated to berries
Orsero launches an institutional campaign signed QUIQUEG to celebrate berries and the new joint venture with the Molari family. Published on Cairo RCS Media, the campaign enhances the quality of berries with vivid images and the Orsero brand designed with white currants.

Marketing 

Varieties 

15 May 2024

Oppy's new exclusive berries: Pink Cosmo and Hunkaberry
Oppy has partnered with G&M Farms to introduce two new blueberry varieties, Pink Cosmo and Hunkaberry, developed by the University of Georgia. These varieties stand out for their unique flavors and sizes, with seasonal debuts in May and June, aiming to revolutionize the blueberry market.

Marketing 

14 May 2024

USHBC launches a marketing activation campaign in the US to engage new consumers
USHBC has launched a campaign to increase blueberry sales in the US, with activations at major retailers. The campaign, targeted at occasional and new consumers, will run in over 4000 shops and includes festive themes such as Mother's Day.

Marketing 

13 May 2024

English strawberries delayed, but quality will be outstanding for Wimbledon
The strawberry season in the UK is delayed due to rainy weather, but this is leading to bigger and tastier fruit that may exceed consumer expectations. Despite the delay, production will meet demand, benefiting the economy and events such as Wimbledon.

Brand 

Interviews 

Marketing 

07 May 2024

Livie™ blueberries will be the next snack and out-of-home a great opportunity
Hans Liekens, value chain & retail manager Sekoya, sarà a Macfrut 2024 per illustrare strategie e obiettivi di Sekoya®. In un'intervista in esclusiva Liekens ha commentato i risultati dell'indagine GfK sui consumi fuori casa, spiegando perché i mirtilli possono diventare un ottimo snack.

City 

Retail 

Marketing 

Prices 

25 Apr 2024

Aggressive prices for blackberries and blueberries in Piacenza, while raspberries and currants are struggling
Within the large-scale retail trade in Piacenza, the offer of berries varies widely in both quality and price. Blueberries, many of which still come from Peru, are offered at low prices, a trend that also extends to blackberries.

Events 

Marketing 

24 Apr 2024

Dive into the world of blueberries in Hammonton, the blueberry capital of the world
Nestled in the heart of New Jersey lies a haven for blueberry enthusiasts - welcome to Hammonton, where the love for blueberries runs deep and the fields stretch as far as the eye can see, adorned with rows upon rows of luscious blueberry bushes.

Marketing 

10 Apr 2024

Bumper Crop Betty, the mascot spreading the passion for Oregon's berries
In the heart of Oregon's bountiful berry fields, there's a figure that's become as iconic as the fruits themselves: Bumper Crop Betty. She's not just any mascot; she's the embodiment of the vibrant spirit and delicious flavors of Oregon raspberries and blackberries.

Consumption 

Marketing 

06 Apr 2024

Japanese strawberries are a masterpiece of taste and marketing
Japanese strawberries are not just fruits, but genuine works of agricultural art. Cultivated with care and attention, these red delicacies are distinguished by their exquisite taste and perfect appearance. Japanese producers use advanced agricultural and marketing techniques.

Marketing 

Markets 

08 Mar 2024

Mastronardi Produce joins the premium blueberry platform Sekoya
Mastronardi Produce, a fourth-generation family business that introduced high-tech greenhouse berries to North America, is pleased to announce that its berry division has joined the prestigious SEKOYA® blueberry platform to elevate its blueberry offering.