Berry Swing, the three-year European communication and promotion project for berries and strawberries in Italy and Germany, will be the official sponsor of the Megamarsch scheduled for September 27, 2025, in Freiburg.
The non-competitive sports event includes stages in several European cities and combines sports, wellness, and taste along a 50 km route to be completed in 12 hours.
Berries will also be among the highlights of the Freiburg stage: Berry Swing will in fact be present with a dedicated station at the first refreshment point, located about 10 km from the start of the march, where participants will be able to discover these excellent companions for sports.
Rich in antioxidants, vitamins, and fiber, berries – strawberries, blueberries, raspberries, blackberries, and redcurrants – are a true natural fuel for body and mind: they support physical endurance, help muscle recovery, and boost concentration – the perfect allies to get the most out of every physical activity!
Beyond health benefits, European berries also embody a story of local roots and sustainability. They are mainly grown in mountain and foothill areas, where the unique microclimate enhances their taste and quality.
By choosing European berries, and especially Italian ones, consumers support the development of rural economies that depend on these crops: small and medium-sized farms that preserve biodiversity, promote sustainable farming practices, and keep traditional landscapes alive.
“With Berry Swing we want to bring the beauty and benefits of European berries closer to people’s everyday lives,” says Luca Mari, project manager at CSOItaly. “The Megamarsch Freiburg is the perfect occasion to show how these berries are not only delicious and practical, but also powerful allies for sports enthusiasts and a direct support to the regions where they are grown.”
Participation in the Freiburg Megamarsch is just the first of a series of initiatives that, in the coming months, will see Berry Swing engaged in both Italy and Germany with educational events aimed at inspiring healthier and more mindful daily habits, where berries continue to be valuable allies along this journey.
Source: Berry Swing
