Italian Berry

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Climate change 

06 May 2026

Abiotic stress in blueberries: glycine betaine and polyphenols to protect photosynthesis and quality
Glycine betaine and polyphenols help blueberries manage heat, radiation and oxidative stress, protecting yield and quality.

Marketing 

06 May 2026

Stop promoting, it's time to focus on customer loyalty
To build loyalty, it is necessary to create new usage occasions, encourage habits, innovate to address new need states, and take occasions away from competitors

Prices 

06 May 2026

Global blueberries: price index rises by 1.8% as organic drives gains in week 19/2026 report
The global blueberry price index rose by 1.8% in week 19/2026. Organic recorded the strongest increase, while standard and premium segments remained broadly stable across all weekly baskets.

Interviews 

05 May 2026

Steta (IBO): genetics and supply chain to boost the Italian blueberry industry
Mario Steta (IBO): There is a market for Italian blueberries, but consistent quality, new genetics and collaboration across the supply chain are needed.

Costs 

05 May 2026

USA: Ellie Norris faces USHBC highbush blueberry challenges as new chair
Ellie Norris leads USHBC from USA and Oregon, focusing on blueberry demand growth, labor costs, workforce shortages and industry unity as highbush growers face new global market pressures.

Marketing 

05 May 2026

F.lli Orsero celebrates Mother’s Day with limited-edition heart-shaped blueberries
For Mother’s Day, F.lli Orsero presents limited-edition blueberries in a heart-shaped pack: a simple, natural gesture to celebrate the bond between mothers and children.

Prices 

05 May 2026

Italian online berry prices: raspberries +6% as blueberries lead full assortment
In Italian online grocery, berries record new price increases: raspberries +6%, blueberries +1.9% and blackberries +1.4%. Blueberries lead the assortment, with 17 references out of 49 total.

Retail 

04 May 2026

Coop Italia: berries move from impulse purchase to stable category, with growth driven by range width, quality and variety
Fabio Ferrari: Coop Italia is focusing on product range, consistent quality and carefully selected varieties to consolidate growth in the berry category.

Marketing 

04 May 2026

I Frutti di Gil unveils its 2026 summer limited edition inspired by Italy’s Romagna Riviera
I Frutti di Gil presents its 2026 summer limited edition: packs illustrated by Allissand, inspired by the 1970s Romagna Riviera and available in Italian supermarkets from May with new promo.

Costs 

04 May 2026

UK: costs soaring for berry growers
Among the items most affected are fertilisers and crop protection products (+30% / 40%), and packaging (+15% / +25%).