Italian Berry

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Consumption 

16 Apr 2025

The Chinese Berry Boom: Health, Premiumization, and the Power of Online Retail
In China, demand for blueberries, raspberries and blackberries is growing thanks to health, local product quality, targeted marketing and expanding e-commerce.

Prices 

16 Apr 2025

Blueberries in global e-commerce: +2.2% in week 16/2025
Global blueberry prices up: +2.2% as at 15/04. References also up (+7%). Peak €61.63/kg (FairPrice), minimum €9.08/kg (Walmart).

Prices 

15 Apr 2025

Raspberries and blueberries down, blackberries +3%: Italian e-commerce prices, week 16/2025
Italian online retail market prices week 16/2025: raspberries -5.7%, blueberries -1%, blackberries up 3%. Weekly trend of berries.

Habits 

15 Apr 2025

Who buys berries? 3 profiles to understand (and conquer) the Italian consumer
Only by comprehending the needs, habits, and motivations of the Italian berry consumers can a product—and its communication—be truly centered around them.

Production 

14 Apr 2025

Sant'Orsola: returns to growers up 13% YOY
The core turnover 2024 (berries, strawberries, cherries) increased by 9.4 per cent from 65 million in 2023 to over 71 million in 2024.

Technologies 

14 Apr 2025

UNITEC technologies for blueberry sorting and grading at Macfrut 2025
UNITEC revolutionises blueberry sorting and processing with AI and robotics, ensuring quality, efficiency and reduced production costs.

Markets 

Production 

11 Apr 2025

Italian Berry Magazine #9 special edition Berry Area at Macfrut 2025
Berry Area Magazine no. 9, special edition Macfrut 2025: focus on consumption, innovation, sustainability and retail trends in the small fruit sector. Available online and at the exhibition.

Export 

11 Apr 2025

Chilean blueberries under pressure: US duties threaten top market
Gli USA impongono un dazio del 10% sulle importazioni di mirtilli cileni, colpendo un settore chiave. I produttori guardano a Europa e Asia per riorientare l’export e salvaguardare la redditività.

Breeding 

10 Apr 2025

Improve raspberries one step at a time: a survey
When Kyle Rak, raspberry breeder at Driscoll’s, threw a really simple question, he sparked a vibrant conversation across breeding, production, tech and more.

Prices 

10 Apr 2025

Berries in the retail stores of Firenze (Italy)
Berries Observatory: Northern Hemisphere blueberry season kicks off. Raspberry and blackberry prices always up.