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Retail 

21 May 2026

German strawberry growers warn Netto against retail dumping
German fruit growers criticize aggressive strawberry promotions at €2.49 per 500g, warning of unsustainable prices and rising import dependence.

Marketing 

21 May 2026

Mario Steta: the Driscoll’s model between genetics, brand and value creation
“The value of Driscoll’s berries stems from the consumer experience, not just the product”

Breeding 

21 May 2026

Artificial intelligence in plant breeding: new strawberry varieties in half the time and more precise selection
AI processes unprecedented volumes of genomic, phenotypic and environmental parameters to address historical bottlenecks in varietal improvement.

Retail 

20 May 2026

Berries at Conad: private label, range and quality are driving the new phase
Maurizio Cristoni (Conad): the driving role of private-label and the need to rethink product ranges, packaging formats and in-store displays.

Library 

20 May 2026

Blåbär, science, culture and market of the European wild lowbush blueberry
Blåbär is a botanical handbook, a monograph on the blueberry, and above all a book that offers an in-depth exploration of the European wild lowbush blueberry.

Production 

20 May 2026

How to earn CHF 4,500 a month picking blueberries in Switzerland
Blueberry picking in Switzerland is listed by international recruitment platforms as one of the most sought-after seasonal opportunities for 2026.

Prices 

20 May 2026

Online blueberries: global price index falls 3% across Europe, US and Australia in week 21/2026
In week 21/2026, the global online blueberry price index fell by 3%, with standard products driving the decline and wide gaps across grocery retailers in Europe, the US and Australia online.

Marketing 

19 May 2026

True-plant: how berries can empower the plant-based world
The future of plant-based food cannot be built solely on imitating meat. It must return to celebrating real plants, including the berry category.

Varieties 

19 May 2026

Peruvian blueberries: premium varieties are climbing the rankings
The 2025–26 season confirms a strong concentration of specific varieties in blueberry exports, with the top positions occupied by cultivars grown worldwide.

Prices 

19 May 2026

Prices of berries in Italy: prices down by 1.3% in week 21 of 2026
In week 21/2026, online berry prices in Italy declined: blueberries -1.6%, blackberries -1.3% and raspberries -0.6%, while GDO assortment remained led by blueberries at 38.5% on web shelves.