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Statistics 

25 Mar 2026

Italy: The North West and affluent households are driving berry penetration
YouGov data on the profiles of berry consumers shows that consumption levels are higher than the national average in North East as well, and among the over-65s

Production 

24 Mar 2026

New rabbiteye blueberry OBG-Raptor delivers high yields and improved fruit quality in Oregon
OBG-Raptor is a new rabbiteye blueberry from Oregon delivering high yields, firmer berries and reduced cracking, making it ideal for fresh market and processing applications.

Events 

23 Mar 2026

The event calendar of the 2026 Berry Area
The programme includes five thematic sessions: Technology, Market, Blueberry Focus, Strawberry Focus and Research; it will be held in the Berry Arena, Hall B2.

Markets 

23 Mar 2026

Peru blueberries: export growth and premium varieties boom across Lima, Ica and key regions
Peru strengthens its global blueberry leadership with rising exports, premium varieties expansion and growing cultivated areas in Lima and Ica reshaping the market.

Health 

21 Mar 2026

Mangiare fragole aiuta cuore e glicemia: cosa dice la ricerca
Strawberries improve insulin sensitivity, lipids and inflammation. Regular intake supports cardiometabolic health and helps reduce long-term chronic disease risk.

Production 

20 Mar 2026

Portugal grew fast. Now It must grow well
Portugal’s blueberry sector has grown rapidly but now faces new challenges. ENPM 2026 marks a shift from expansion to quality, focusing on innovation, global markets and strategy.

Prices 

20 Mar 2026

Berries in Brescia retail: high prices and wide assortment across supermarkets – March 2026
Brescia supermarkets show steady berry assortment but high prices: Chilean blueberries lead, raspberries and blackberries remain expensive. Retail Observatory data updated to March 2026.

Markets 

20 Mar 2026

Press review: market tensions and varietal innovation
Over the past two weeks, the soft fruit sector has been characterised by limited supply and high prices.

Consumption 

19 Mar 2026

“Een handje zomer”: a Dutch campaign to boost berry consumption among young adults
In the Netherlands, Belgium and parts of Germany, “Een handje zomer” new campaign launched focusing on social media, influencers and in-store visibility.

Marketing 

19 Mar 2026

Sell by date on blueberries: is Tosano launching a new trend?
A new label format for Tosano: greater transparency for consumers, but also new challenges for the supply chain in terms of quality, logistics and surplus stock