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Health 

09 May 2026

Eating strawberries every day may help your heart and brain, San Diego study confirms
Eating strawberries every day may support heart health, brain speed and antioxidant defenses: a San Diego study confirms practical benefits for daily prevention and healthy aging habits

Production 

08 May 2026

Greece, a new opportunity for berries: from sector growth to technical precision
For years, strawberries have been the main berry crop in Greece. But the landscape is changing: blueberries, raspberries and blackberries are gaining ground.

Marketing 

08 May 2026

Premium blueberries: consistent quality, coordinated supply chain and value definition
The definition of a premium category for blueberries requires a rigorous and fully integrated supply chain architecture.

Marketing 

08 May 2026

USHBC brings blueberries to Formula 1 Miami Grand Prix with Blueberries GO BIG and People Inc.
USHBC brings blueberries to the Formula 1 Miami Grand Prix with Blueberries GO BIG, linking marketing, social media and Gen Z to boost demand, visibility, consumption and cultural relevance.

Markets 

08 May 2026

Press review: premium, innovation and post-harvest
The berry sector continues to be characterised by dynamic developments, driven by varietal innovation, climate change and shifts in the global balance of power.

Markets 

07 May 2026

Italian blueberries under pressure: productivity, varieties and aggregation are the key challenges
Italian blueberries must close the productivity gap, diversify varieties and strengthen the supply chain to compete effectively against growing competition.

Marketing 

07 May 2026

Color Rush: Naturipe brings pink blueberries to the US premium retail market
The product forms part of Naturipe’s strategy to offer proprietary or highly distinctive premium varieties, combining colour, taste and storytelling.

Technologies 

07 May 2026

Smart blueberries: how field data translates into profits for the supply chain
BerrySmart brings AI, sensors and mapping to U.S. blueberry farms, turning field data into sharper yield forecasts and measurable margin gains across the whole value chain.

Prices 

07 May 2026

Berries in Trieste: lower prices and good quality across local urban retail stores in May 2026
In Trieste, berries show lower prices, good quality and steady availability across urban retail stores, with blueberries in 100% of outlets and assortments reaching up to 5 references today.

Climate change 

06 May 2026

Abiotic stress in blueberries: glycine betaine and polyphenols to protect photosynthesis and quality
Glycine betaine and polyphenols help blueberries manage heat, radiation and oxidative stress, protecting yield and quality.