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Marketing 

15 May 2026

Strawberries and chocolate: the new chilling trend at Tuttofood
How frozen berries are evolving from a commodity ingredient into a high-value-added finished product, combining snack and indulgence trends.

Production 

15 May 2026

Italian cultivated areas stabilising: the North is slowing down and the South is picking up pace
Italy is at a crucial crossroad between a natural stabilisation of production in the traditional regions and an unprecedented surge in domestic demand.

Technologies 

15 May 2026

Belgian strawberries: UV-C robots reduce fungicide use by up to 80%
In Belgium, UV-C robots cut fungicide use in tabletop strawberries by up to 80%, boosting sustainability, fruit quality, freshness and shelf life for European and UK berry markets.

Breeding 

14 May 2026

Breeding berries: genomics, NGT and sustainability are reshaping varietal innovation
Also for berries breeding is evolving rapidly, incorporating genomic selection, new biotechnologies and quantitative sustainability criteria.

Markets 

14 May 2026

Blueberries: Peru exceeds 380,000 tonnes, with exports up by 21.5%
Peru strengthens its global blueberry role: 2025/2026 exports reach 380,000 tonnes, with growth in La Libertad, Ica, Lambayeque and Áncash and positive outlook for the next 2026/2027 season.

Prices 

14 May 2026

Berries in Modena retail: stocked shelves, generous packs and average prices in local stores
In Modena, berries are well represented in retail: blueberries, raspberries, blackberries and redcurrants show broad assortments, average prices at €19.87/kg and sound quality in 17 stores

Marketing 

13 May 2026

Chinese blueberries are sold live online: Douyin, Yunnan and 24-hour deliveries are changing the rules of the market
On Douyin (the Chinese TikTok), Yunnan blueberries have become a live-streaming e-commerce hit: thanks to content creators, fast logistics and 24-hour delivery.

Consumption 

13 May 2026

Berries in Italy’s top 5: growth driven by market penetration, purchase frequency and heavy buyers
With their market share now rivalling that of traditional categories such as bananas and apples, berries remain a key driver for the Italian retail sector.

Prices 

13 May 2026

Blueberries, overall price index for week 20/2026: premium segment +10%
In week 20/2026, the global blueberry price index rose 0.3%: Premium jumped 10.96%, while Standard blueberries fell 1.34% across all monitored retail chains in Europe, the US and Australia.

Events 

12 May 2026

Relive the highlights of Berry Area 2026
Berry Area 2026 brought together exhibitors, operators, technicians, buyers, researchers, and stakeholders for three dynamic days of events, meetings, and experiences.