Italian Berry

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Production 

01 Jul 2025

Berry cultivation in Italy between consolidation and new challenges
Cultivated areas show a remarkable 20% growth when compared to 2019, reaching just over 2,500 hectares in total.

Production 

01 Jul 2025

Blueberries and raspberries in Boves: Agrion technical visit to variety trials on 10 July
A technical day dedicated to field visits to the variety trial plots of the Agrion Foundation.

Prices 

01 Jul 2025

Berries prices online in Italy: raspberries +6% in week 27/2025
In Italy’s e-commerce week 27, raspberry prices rise sharply (+6%). Blueberries and red currants remain stable, while blackberries decline. Full GDO data inside.

Breeding 

30 Jun 2025

Planasa, record ruling in China: 'zero tolerance' against variety violations
The judge awarded record damages, recognising the malicious nature of the violation. The ruling reinforces China's commitment to IP protection.

Markets 

30 Jun 2025

The Berry Collective: Australia’s largest blueberry marketing alliance
Mountain Blue and Oz Group launch The Berry Collective, Australia’s top blueberry group with 200+ growers and a strong, unified marketing strategy.

Health 

28 Jun 2025

Strawberry benefits for heart, brain and gut health
Discover how strawberries support cardiovascular function, enhance cognitive performance, regulate metabolism and promote gut health through natural compounds.

Markets 

28 Jun 2025

Press review: consumer experiences, events, retail strategies and innovation in the field
In this edition we explore the latest consumer experiences. the most effective retail strategies, and the technological innovations in berry cultivation.

Markets 

27 Jun 2025

USHBC’s Blueberry Boost Accelerator launches in U.S.
The Blueberry Boost Accelerator was launched in the US: 9 weeks for CPG start-ups with a blueberry focus and a final prize of up to $20,000 up for grabs.

Prices 

27 Jun 2025

Florence retail stores: Italian berries and wide selection
On June 25, the Observatory found mostly Italian berries in Florence: fresh, diverse, with an average of 4.6 SKUs per store and prices ranging from €7.98 to €30/kg.

Consumption 

26 Jun 2025

Freezing blueberries: methods for quality and shelf life
Techniques for freezing fresh blueberries to maintain quality, prevent clumping and freezer burn, and extend shelf life while preserving the fruit’s natural structure.