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Health 

11 Apr 2026

White and red strawberries: beyond their colour, new insights into their health benefits
White strawberries surprise: despite no anthocyanins, they show high antioxidant capacity. Focus on achenes, polyphenols, and new prospects for berries.

Marketing 

10 Apr 2026

Premium blueberries at Berry Area: how breeding and marketing are shaping the segment
Join the Berry Area to learn how breeding, growers, marketers and retailers are building the premium blueberry segment and redefining value in the category.

Markets 

10 Apr 2026

Press review: premium demand, logistics and new varieties
Tight supply and firm prices: premium push, logistics costs, weather impacts and new genetics to secure quality and continuity.

Marketing 

10 Apr 2026

California Strawberries 2026: Record Crop and U.S. Retail Strategies
California’s record strawberry season is boosting volumes and promotions, creating new opportunities for U.S. retail sales growth.

Events 

10 Apr 2026

Berry Area: the 2026 Visitor Guide is now online to help you plan your visit
The Berry Area Visitor Guide 2026 is now online, featuring programme, exhibitors and experiential routes to help plan a focused and efficient visit across the berry supply chain.

Prices 

09 Apr 2026

Blueberries: global price index +7.6% driven by premium segment in online retail
The global blueberry price index rises by 7.6% in week 15/2026. Premium segment drives growth at +23.44%, while organic and discount remain stable. Insights from online retail tracking.

Varieties 

09 Apr 2026

Apex FCM14-057: the new early-to-mid-season Fall Creek blueberry yielding 20 tons per hectare
Apex FCM14-057 fills a gap in the Collection platform: an early- to mid-season option combining fruit quality, shelf performance and consistent size.

Markets 

08 Apr 2026

China: blueberry boom in Yunnan amid export growth
Blueberry farming in Mengzi, Yunnan reaches 4,666 hectares, with rising exports to Southeast Asia and a shift toward large-scale production systems.

Prices 

08 Apr 2026

Italy online retail berry prices: blueberries rise, raspberries drop in week 15/2026
In Italy’s online retail, week 15/2026 shows blueberries rising (+11%), raspberries falling (-13%), and blackberries declining. Full analysis of berry prices and assortment trends.

Markets 

07 Apr 2026

BerryWorld names Delfi Brea ambassador 2026
BerryWorld appoints Delfi Brea as 2026 ambassador: padel, health trends and global berry consumption growth drive strategy targeting wellness-focused consumers.