Italian Berry

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Varieties 

16 Apr 2026

Nordica A81 blueberry, Battistini Vivai appointed distributor for Italy
Una genetica di nuova generazione porta nella tipologia Northern Highbush le caratteristiche delle Southern, tra cui calibro, bloom, durezza e precocità.

Events 

16 Apr 2026

Italian Berry strengthens international dialogue for Italy’s berry industry
Italian Berry confirms its role as a hub for the development of Italy’s berry industry.

Varieties 

16 Apr 2026

Beyond volume: varietal differentiation drives the profitability of Peruvian blueberries
In the 2024/2025 Peruvian season, upper-band blueberries fetched an average price of $2.28 per kilogram compared with lower-band fruit.

Prices 

16 Apr 2026

Global blueberry prices stable: discount segment rises while organic declines in week 16/2026
In week 16/2026, global blueberry prices remain stable. The discount segment rises (+9.16%), while organic and premium decline. Analysis based on 14 international retailers.

Events 

15 Apr 2026

The future of blueberries also runs through Nanjing
Xiaomin Wang will speak at the Berry Area (Macfrut) about the growth of blueberries in China, paving the way for the International Vaccinium Symposium (ISHS)

Markets 

15 Apr 2026

Photo report on berries in Chinese shops during week 15 of 2026.
A photo report on berries in Chinese shops during week 15 of 2026.

Prices 

15 Apr 2026

Italy online retail berry prices: raspberries and blueberries drop, red currants rise
In Italy’s online retail, raspberry, blueberry and blackberry prices decline, while red currants increase. Week 16/2026 overview of pricing trends and assortment composition.

Events 

14 Apr 2026

The future of the Italian blueberry: survival or revival? Global challenges at Macfrut 2026
The question is not whether the Italian blueberry has a future. The question is what kind of future it might have: one of mere survival, or one of revival?

Markets 

14 Apr 2026

Global berries: rising demand, but competition is getting tougher
Global berry demand is rising, but costs, water and new production hubs are making the market far more competitive.

Marketing 

14 Apr 2026

Blueberries take centre stage in the US “Tastiest Snack Alive” campaign: results exceed expectations
The Tastiest Snack Alive blueberry campaign beats benchmarks with 18M impressions, strong engagement, and major impact on brand recall and perceived value.