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Markets

14 Apr 2026

Global berries: rising demand, but competition is getting tougher

Global berry demand is rising, but costs, water and new production hubs are making the market far more competitive.

Marketing

14 Apr 2026

Blueberries take centre stage in the US “Tastiest Snack Alive” campaign: results exceed expectations

The Tastiest Snack Alive blueberry campaign beats benchmarks with 18M impressions, strong engagement, and major impact on brand recall and perceived value.

Events

13 Apr 2026

CREA: Strawberries take centre stage at Berry Area 2026 with two key events

The Macfrut 2026 trade fair, scheduled to take place at Rimini Fiera, will host two major events entirely dedicated to the world of strawberries,

Nutrition

13 Apr 2026

Blueberries take centre stage during National Nutrition Month: their role in the new US guidelines

Blueberries lead new US dietary guidelines: a natural, anthocyanin-rich fruit supporting balanced nutrition and daily health goals with low calories.

Health

11 Apr 2026

White and red strawberries: beyond their colour, new insights into their health benefits

White strawberries surprise: despite no anthocyanins, they show high antioxidant capacity. Focus on achenes, polyphenols, and new prospects for berries.

Marketing

10 Apr 2026

Premium blueberries at Berry Area: how breeding and marketing are shaping the segment

Join the Berry Area to learn how breeding, growers, marketers and retailers are building the premium blueberry segment and redefining value in the category.

Markets

10 Apr 2026

Press review: premium demand, logistics and new varieties

Tight supply and firm prices: premium push, logistics costs, weather impacts and new genetics to secure quality and continuity.

Marketing

10 Apr 2026

California Strawberries 2026: Record Crop and U.S. Retail Strategies

California’s record strawberry season is boosting volumes and promotions, creating new opportunities for U.S. retail sales growth.

Events

10 Apr 2026

Berry Area: the 2026 Visitor Guide is now online to help you plan your visit

The Berry Area Visitor Guide 2026 is now online, featuring programme, exhibitors and experiential routes to help plan a focused and efficient visit across the berry supply chain.

Prices

09 Apr 2026

Blueberries: global price index +7.6% driven by premium segment in online retail

The global blueberry price index rises by 7.6% in week 15/2026. Premium segment drives growth at +23.44%, while organic and discount remain stable. Insights from online retail tracking.