Italian Berry

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Retail 

04 May 2026

Coop Italia: berries move from impulse purchase to stable category, with growth driven by range width, quality and variety
Fabio Ferrari: Coop Italia is focusing on product range, consistent quality and carefully selected varieties to consolidate growth in the berry category.

Marketing 

04 May 2026

I Frutti di Gil unveils its 2026 summer limited edition inspired by Italy’s Romagna Riviera
I Frutti di Gil presents its 2026 summer limited edition: packs illustrated by Allissand, inspired by the 1970s Romagna Riviera and available in Italian supermarkets from May with new promo.

Costs 

04 May 2026

UK: costs soaring for berry growers
Among the items most affected are fertilisers and crop protection products (+30% / 40%), and packaging (+15% / +25%).

Breeding 

03 May 2026

Press review: production, innovation and competition
The latest news about climate-related production challenges, growing international competition and a strong drive towards varietal innovation and premium.

Health 

02 May 2026

Berries and health: what science reveals about the potential of blueberries, raspberries and blackcurrants
Berries rich in anthocyanins, flavonols and tannins: blueberries, raspberries and currants show a complex molecular profile supporting nutrition and health.

Markets 

01 May 2026

US blueberries: $850K USDA funding to boost exports and expand global strategic markets
The US invests $850K in blueberries to strengthen exports and global presence. The AFTPP program targets strategic markets across Asia and Latin America to drive demand

Statistics 

01 May 2026

Blueberry: Italy ranks among the top five most promising European markets for 2026
The ranking is based on recent import growth, price levels, market size, demand trends and growth potential.

Production 

30 Apr 2026

Advanced diagnostic tools for berry crop management
The agronomic management of berries is undergoing a decisive shift: from controlling inputs to dynamically measuring the plant’s actual needs.

Prices 

30 Apr 2026

Piacenza retail berries: blueberries drop, red currants expensive, raspberries steady
In Piacenza retail, blueberry and blackberry prices drop due to promotions, while raspberries remain stable and red currants stay expensive. Good quality but limited assortment.

Breeding 

29 Apr 2026

The strawberry variety showcase curated by CREA at the Berry Area
CREA showcased around 40 new strawberry varieties to the public during Macfrut (21-23 April 2026).