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Marketing 

13 Jul 2026

Berries and branding: it's time to move beyond health and taste
Berries need to move beyond the usual generic messages about health and freshness: new branding is increasingly focusing on rituals, communities and identity.

Health 

11 Jul 2026

Berries: science is making rapid progress in the areas of climate resilience and wellbeing
Research, resilient varieties, healthy snacks and sustainable packaging reshape the future of strawberries, raspberries, blueberries, blackberries and currants.

Prices 

10 Jul 2026

Global blueberry prices up 4%: the premium rises sharply in week 28 of 2026
In week 28 of 2026, the global blueberry price index rose by 4% in the e-commerce sector: premium blueberries were up 25.16 per cent, organic blueberries rose, whilst standard blueberries fell slightly.

Breeding 

10 Jul 2026

Fall Creek Connect event makes its summer debut in Sondrio
Experts and producers explored strategies for successful investment. The event included also a blind test of six varieties and field visits.

Production 

09 Jul 2026

Leaf brix in berries: when a simple number reveals a complex plant story
Leaf brix in berries can reveal plant physiology, stress and nutrient balance, but only when interpreted with sap analysis and field observation.

Prices 

09 Jul 2026

Milan berry retail monitor: Italian blueberries, full shelves and strong promotions in July 2026
Milan stores show full berry shelves with Italian blueberries, abundant blackberries, strong promotions and competitive prices in July 2026 supermarket surveys.

Consumption 

08 Jul 2026

GreenWise blueberries recalled at Publix after 12 E. coli cases
In the US, a batch of GreenWise organic frozen blueberries sold by Publix in eight states has been recalled.

Breeding 

08 Jul 2026

Easy Rose, the new raspberry from Lucchini Berries with high agronomic plasticity
Easy Rose is the new raspberry variety from Lucchini Berries: according to the Italian breeder, it stands out for its agronomic adaptability.

Prices 

08 Jul 2026

Berry prices in Italian e-commerce: raspberries up 7.5% in week 28 of 2026
In week 28/2026, berry prices in Italian retail rose 2%, led by raspberries at +7.5%. Blueberries dipped 0.2%, while blackberries and redcurrants stayed stable.

Production 

07 Jul 2026

The secret behind the Italian Blue Valley: terroir and innovation
Over the last twenty years, Valtellina has undergone a quiet but extraordinary transformation. We discuss this with Luca Folini of the Fojanini Foundation.