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Marketing 

14 May 2024

USHBC launches a marketing activation campaign in the US to engage new consumers
USHBC has launched a campaign to increase blueberry sales in the US, with activations at major retailers. The campaign, targeted at occasional and new consumers, will run in over 4000 shops and includes festive themes such as Mother's Day.

City 

Retail 

Prices 

14 May 2024

Italian retail prices rebound, up 0.6% in the week 20/2024
Retails prices rebounded in the berry category, with blueberries and blackberries pushing up the Italian retail index.

Marketing 

13 May 2024

English strawberries delayed, but quality will be outstanding for Wimbledon
The strawberry season in the UK is delayed due to rainy weather, but this is leading to bigger and tastier fruit that may exceed consumer expectations. Despite the delay, production will meet demand, benefiting the economy and events such as Wimbledon.

Nutrition 

Events 

Health 

12 May 2024

Save the Dates! Biennial Berry Health Benefits Symposium (BHBS) - 7-9 October 2025 - Philadelphia, Pennsylvania, USA
Mark your calendar for the 10th Biennial Symposium on the Benefits of Berries to be held in Philadelphia, PA, 7-9 October 2025. Leading berry researchers will present cutting-edge health research.

Events 

11 May 2024

Blueberry Arena colours Macfrut 2024 blue
Blueberry Arena, the event organized by Blueberries Consulting at Macfrut 2024, concludes its third day on Friday, May 10th and has been an opportunity for European producers and entrepreneurs, and a major boost for the blueberry industry on its path to having a greater presence in Europe.

Retail 

Prices 

10 May 2024

Retail prices of raspberries (-6%) and blackberries (-5%) fall in Italian e-commerce
General price collapse in Italian small fruit e-commerce in the second week of May 2024.

Retail 

Prices 

09 May 2024

Global blueberry prices up 5.3% in week 19/2024 in standard segment
The Global Blueberry Price Index of the Italian Berry basket surveyed on 07/05/2024 increased by 3.1 percent compared to the previous week. The index consists of 14 global retail brands, of which 14 had product on offer in the survey of 07/05/2024.

Production 

08 May 2024

Battistini Vivai's vertical farm opens a new era of berries micropropagation
A Battistini Vivai con l’inaugurazione del laboratorio di micropropagazione si entra in una nuova era. Più digitale, robotica, sostenibile e con grande attenzione alla ricerca. Italian Berry intervista in esclusiva Sandra Laghi, responsabile commerciale e referente berries.

Brand 

Interviews 

Marketing 

07 May 2024

Livie™ blueberries will be the next snack and out-of-home a great opportunity
Hans Liekens, value chain & retail manager Sekoya, sarà a Macfrut 2024 per illustrare strategie e obiettivi di Sekoya®. In un'intervista in esclusiva Liekens ha commentato i risultati dell'indagine GfK sui consumi fuori casa, spiegando perché i mirtilli possono diventare un ottimo snack.

Varieties 

07 May 2024

Field meeting on recent June-bearing varieties of strawberries organised by Agrion
The meeting will allow participants to see some recently introduced and reference varieties being grown/harvested on a production farm in the province of Cuneo.