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Markets 

07 May 2026

Italian blueberries under pressure: productivity, varieties and aggregation are the key challenges
Italian blueberries must close the productivity gap, diversify varieties and strengthen the supply chain to compete effectively against growing competition.

Marketing 

07 May 2026

Color Rush: Naturipe brings pink blueberries to the US premium retail market
The product forms part of Naturipe’s strategy to offer proprietary or highly distinctive premium varieties, combining colour, taste and storytelling.

Technologies 

07 May 2026

Smart blueberries: how field data translates into profits for the supply chain
BerrySmart brings AI, sensors and mapping to U.S. blueberry farms, turning field data into sharper yield forecasts and measurable margin gains across the whole value chain.

Prices 

07 May 2026

Berries in Trieste: lower prices and good quality across local urban retail stores in May 2026
In Trieste, berries show lower prices, good quality and steady availability across urban retail stores, with blueberries in 100% of outlets and assortments reaching up to 5 references today.

Climate change 

06 May 2026

Abiotic stress in blueberries: glycine betaine and polyphenols to protect photosynthesis and quality
Glycine betaine and polyphenols help blueberries manage heat, radiation and oxidative stress, protecting yield and quality.

Marketing 

06 May 2026

Stop promoting, it's time to focus on customer loyalty
To build loyalty, it is necessary to create new usage occasions, encourage habits, innovate to address new need states, and take occasions away from competitors

Prices 

06 May 2026

Global blueberries: price index rises by 1.8% as organic drives gains in week 19/2026 report
The global blueberry price index rose by 1.8% in week 19/2026. Organic recorded the strongest increase, while standard and premium segments remained broadly stable across all weekly baskets.

Interviews 

05 May 2026

Steta (IBO): genetics and supply chain to boost the Italian blueberry industry
Mario Steta (IBO): There is a market for Italian blueberries, but consistent quality, new genetics and collaboration across the supply chain are needed.

Costs 

05 May 2026

USA: Ellie Norris faces USHBC highbush blueberry challenges as new chair
Ellie Norris leads USHBC from USA and Oregon, focusing on blueberry demand growth, labor costs, workforce shortages and industry unity as highbush growers face new global market pressures.

Marketing 

05 May 2026

F.lli Orsero celebrates Mother’s Day with limited-edition heart-shaped blueberries
For Mother’s Day, F.lli Orsero presents limited-edition blueberries in a heart-shaped pack: a simple, natural gesture to celebrate the bond between mothers and children.