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Production 

28 Apr 2025

Piedmont is the main Italian region for blueberries and acreage is increasing
Blueberry acreage in Piedmont increased from 561 hectares in 2019 to 697 hectares in 2023. Piedmont is the leading blueberry-producing region in Italy,

Production 

28 Apr 2025

Ariubedda, the strawberry from Sardinia focusing on identity, tradition and sustainable innovation
From historical value to quality label: how Arborea producers defend local excellence and invest in the future of strawberry growing in Sardinia.

Prices 

24 Apr 2025

Blueberries in global e-commerce: premium and organic prices drop in week 17/2025
Blueberry prices in the main global e-commerce markets fell in the Premium (-4.77%) and Organic (-1.34%) segments. Italian Berry analyses weekly price trends as of 22/04/2025 for all market segments.

Retail 

24 Apr 2025

Berry Shop: the entire blueberry range of a big Italian city at Macfrut
Here's how to visit 20 supermarkets in a big city in 10 minutes and analyse the whole blueberry assortment: prices, origin, variety, appearance and quality.

Events 

23 Apr 2025

Berry Area event program at Macfrut 2025
Discover the Berry Area 2025 event program: three days of meetings, research and innovation on the small fruit industry.

Prices 

23 Apr 2025

Berries prices down in Italian e-commerce week 17/2025
In the week 17/2025, the prices of berries in the Italian e-commerce registered strong declines: blackberries -11%, raspberries -8.1%, general index -5.2%. Redcurrants were stable, blueberries increased slightly (+0.2%). The available assortment is also growing.

Production 

22 Apr 2025

Blueberry production in a global context: challenges and agronomic strategies
Marco R. Butera performs technical consultancy in a dozen global countries: at Berry Area he will speak about the main issues in blueberry production.

Events 

21 Apr 2025

Sant'Orsola at Macfrut 2025: focus on blackberries, blueberries and raspberries in the Berry Area
Sant'Orsola brings blackberry, blueberry and raspberry innovations to the Berry Area of Macfrut 2025 with the Residuo Zero project and new market strategies.

Markets 

19 Apr 2025

Strawberry focus: trend 2025 at the Berry Area of Macfrut
Focus on strawberries at the Berry Area of Macfrut 2025: genetic innovation, new varieties, sensory quality and growing techniques from Southern Italy. A key event for the future of strawberry growing.

Brand 

18 Apr 2025

Azcaval: green innovation for global fruit packing
Azcaval guides sustainable automation of fruit packaging in Italy, Europe, America and Africa with berries and stone technologies.