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Marketing

02 Dec 2024

CSO opens a tender for the promotion of berries in Italy and Germany

The assignment is worth EUR 1,771,729 excluding VAT, lasts 36 months and aims to increase awareness of berries among consumers in Italy and Germany.

Consumption

29 Nov 2024

Bloom attracts consumers also according to neuromarketing science

'For the consumer if it has bloom, it seems more natural,' says Vincenzo Russo, professor of consumer psychology and neuromarketing at Iulm in Milan.

Prices

28 Nov 2024

Downward prices for berries in Italian supermarkets in week 48/2024

The price index for blueberry drops by 10% in the e-commerce lists of Italian retail stores in week 48/2024; other products in the category also fall.

Prices

28 Nov 2024

Walmart drops below € 10/kg for blueberries and pushes global price index down

The Global Blueberry Price Index based on 14 global retails audited 25/11/2024 has decreased by 1,3% compared to the previous week.

City

28 Nov 2024

Blueberries: prices drop and weight sizes increase in 20 stores in Bologna

Prices falling for blueberries and raspberries, stable for blackberries; high quality for blueberries, lower for raspberries and blackberries, which are not very fresh on the shelves.

Events

28 Nov 2024

9th International Raspberry Conference in Kosovo

On 5 December 2024, Kosovo will host the 9th International Raspberry Conference, an event that consolidates the country's role in the berry industry.

Marketing

27 Nov 2024

EU funds a 1.2 M € campaign to promote berries in Germany, Belgium and The Netherlands

The main objective is to raise awareness among young adults in the Netherlands, Belgium and Germany about berries produced in the EU.

Sustainability

26 Nov 2024

Sustainabilty and increasing expectations from the stakeholders

Environment, Social, Governance (ESG) are becoming increasingly relevant to maintain an operational mandate from investors, partners, customers and consumers.

Breeding

25 Nov 2024

Nova Siri Genetics focuses on Morocco with its early strawberry varieties

NSG 203-Marimbella® also proves its earliness, high yield, consistency throughout the production cycle and low plant mortality in Morocco.

Events

25 Nov 2024

Blueberry special in two Macfrut Academy video lectures

The first video lesson dedicated to blueberries: will cover from varietal innovation to cultivation techniques, defence of crops from parasites and weather.