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Events 

20 Apr 2026

Berry Area preview: all the presentations

24

Starting on April 25, all the Berry Area presentations will be available exclusively to the Italian Berry newsletter community (see the full event program here).

If you are already subscribed to the Italian Berry newsletter, you will receive them directly in the Saturday edition. Otherwise, you can subscribe free of charge here:




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Production 

Dormancy in caneberries (raspberries and blackberries) and blueberries: definition, process and models to calculate chilling hours
Berry plants need to overwinter, accumulate cold and get out of dormancy to get enough development and production for its variety and site of production. To control this process, several models for calculating chilling hours have been proposed.

Breeding 

Markets 

Production 

Varieties 

Fall Creek®: “Revolution in the field, soon consumers will no longer accept old varieties”
"As soon as the new varieties — crunchier, tastier, larger — hit supermarket shelves consistently, consumers won’t be able to help but notice the difference."