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Fragola

Production 

28 Apr 2025

Ariubedda, the strawberry from Sardinia focusing on identity, tradition and sustainable innovation
From historical value to quality label: how Arborea producers defend local excellence and invest in the future of strawberry growing in Sardinia.

Production 

26 Mar 2025

Onubafruit, Fresón de Palos and Cuna de Platero lead the Spanish Berries Top 3
The 2025 ranking of Revista Mercados sees three companies increase their volumes: Cuna de Platero, Algaida and Berryworld Iberia.

Brand 

24 Mar 2025

Fragola Matera® fears no competition, Nicodemo: We have staked everything on quality
Matera® strawberry plants are growing, from 7 million last year to 8 million in 2025. 70% of distribution is through the large-scale retail trade.

Brand 

19 Mar 2025

2025 reveals the full potential of NSG's Rossetta® strawberry
Rossetta® aims to consolidate its diffusion and will be the protagonist, together with NSG, of the Berry Area at Macfrut 2025 (6-8 May).

Breeding 

12 Mar 2025

Ava Berries celebrates new strawberry varieties Ava Alicia and Ava Catalina
According to the British breeder there is a market space for high-quality winter strawberries with the taste, appearance, durability of summer strawberries.

Consumption 

20 Feb 2025

Strawberries: rising prices (+8%) support the market worth € 389 million in Italy
Strawberries remain a popular fruit, with almost 7 out of 10 Italian households buying strawberries at least once a year. But quantities are decreasing.

Breeding 

14 Feb 2025

How 'Breeding Value' mapped the genetic variability of Europe's strawberries, raspberries and blueberries
Bruno Mezzetti is finalizing the results of a 54-month-long effort: the international 'Breeding Value' project (Horizon 2020) was funded with € 7M from the EU.

Events 

12 Feb 2025

Berry Area at Macfrut 2025: NSG focuses on networking
The Berry Area will be a new way for NSG to present the strawberry and berry industry where "networking will certainly be easy."

Marketing 

30 Jan 2025

Sant'Orsola in Berlin with the 2025 innovations: zero residue blackberry and Sicilian strawberries
The Zero Residue berry range, launched in 2021, accounts for 9% of Cooperativa Sant'Orsola's turnover. It complements the two other lines already available.

Breeding 

14 Jan 2025

Over 150 million strawberry plants for NSG of which 58% are for Spain
Sales of NSG strawberry plants in Italy grew by 12%, while Spain bought 58 million plants. The main cultivar accounts for 47%.