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Fragola

Health 

17 Jan 2026

Berries and antioxidants: new nutraceutical frontiers
Berries are emerging as key players in functional nutrition, thanks to advanced extraction and uses in nutraceuticals, cosmetics, and pharmaceuticals.

Breeding 

12 Jan 2026

Bayer launches Baya Solara: new strawberry for protected crops in UK, Germany, Benelux
Bayer introduces Baya Solara, a high-yielding strawberry with strong disease resistance for protected cultivation in the UK, Germany, and Benelux.

Consumption 

07 Jan 2026

Retail and berries in Italy: how Italian families’ spending habits are changing in 2026
In 2026 berries lead new food trends in Italy. Discover how family spending habits are shifting in the retail and fresh produce market.

Health 

03 Jan 2026

Strawberries: superfruit packed with vitamin C, fiber and antioxidants for daily health benefits
Strawberries provide vitamin C, fiber and antioxidants—a superfruit supporting heart, digestion and immune health.

Markets 

30 Dec 2025

Lidl named Retailer of the Year 2025 as UK berry sales surge 46%, says British Berry Growers
Lidl wins Retailer of the Year 2025 in the UK after achieving a 46% rise in sales of British strawberries, raspberries, blueberries and blackberries.

Markets 

23 Dec 2025

Berries are America’s top-selling fruit and the grocery bill nightmare for US families
Berries lead US fresh fruit sales, but for many families they are a costly staple, driven by children’s consumption, high prices and year-round availability in American retail.

Markets 

18 Dec 2025

Huelva boosts berry crops: in 2026 more hectares for strawberries and other berries cultivation
Freshuelva reports 12,388 hectares of berries in Huelva for 2026: strawberries, raspberries, blackberries and blueberries fuel sector growth.

Health 

06 Dec 2025

Health benefits of berries: antioxidants, brain and heart protection, metabolism and gut health
Berries offer powerful antioxidant, metabolic and neuroprotective properties for heart, brain and gut wellness, proven by scientific research.

Varieties 

04 Dec 2025

Piemonte Berry: the event for breeders and growers to explore varietal innovation
The initiative, aimed at Piedmontese producers and technicians, was created to offer an up-to-date overview of the main new varieties of berries.

Events 

03 Dec 2025

Blueberry and everbearing strawberry varietal trials by Agrion
In Boves, focus on everbearing strawberry, blueberry and raspberry: varietal trials, plant health balance and agrivoltaics at the Agrion event on December 11, 2025.