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Breeding 

06 Oct 2025

Ohalo launches global strawberry consortium in California for tastier, seed-grown fruit
Industry leaders join forces to deliver non-GMO varieties with higher yield, lower input costs, and a more sustainable, scalable model for global strawberry production.

Health 

04 Oct 2025

Strawberries of the future: better flavor, color and shelf life through science
Science is transforming strawberries: more flavor, brighter color, aroma and shelf life for a healthy, tasty and sustainable fruit that meets the expectations of today’s consumers.

Production 

01 Oct 2025

Californian strawberry paradox: more production, less income and the challenge of disease
California farmers face a critical mix of rising labor costs, limited land, shifting market demands and soil diseases that threaten the long-term sustainability of the industry.

Events 

23 Sep 2025

Strawberries and the future: insights from the 5th International Strawberry Congress
Strawberry Congress in Antwerp highlights global challenges and innovations, from AI to sustainability, shaping the future of the sector.

Production 

02 Sep 2025

Netherlands boom: strawberries double in 15 years
In the Netherlands, strawberry production has doubled while berry acreage declines. Greenhouses expand, open fields shrink, and Eastern Europe intensifies competition in the berry market.

Health 

23 Aug 2025

From digestion to memory: how strawberries improve health in 4 key areas
Strawberries promote gut balance, cognitive function, heart health and metabolic support. A nutrient-rich fruit that fits perfectly into a modern, health-focused lifestyle.

Retail 

21 Aug 2025

Do strawberry promotions really work in the US?
Over the past 12 months, more than half of all strawberries purchased at retail in the United States (by volume) were sold on promotion. What's the real impact?

Health 

09 Aug 2025

Berries and the USDA: superfoods for health
USDA berries are a superfood rich in antioxidants, fibre and vitamins. They improve health and daily diet with extraordinary benefits and low cost.

Health 

02 Aug 2025

Strawberries boost health: insulin and inflammation benefits
Strawberries support metabolic health, reduce inflammation and improve insulin response after meals, promoting long-term wellness and balance.

Production 

23 Jul 2025

M&S strawberries: AI and bees boost fruit yield and quality
M&S trials precision pollination with AI and bumblebees to grow sweeter, more consistent strawberries while increasing yields and enhancing biodiversity.