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Fragola

Health 

09 May 2026

Eating strawberries every day may help your heart and brain, San Diego study confirms
Eating strawberries every day may support heart health, brain speed and antioxidant defenses: a San Diego study confirms practical benefits for daily prevention and healthy aging habits

Marketing 

06 May 2026

Stop promoting, it's time to focus on customer loyalty
To build loyalty, it is necessary to create new usage occasions, encourage habits, innovate to address new need states, and take occasions away from competitors

Retail 

04 May 2026

Coop Italia: berries move from impulse purchase to stable category, with growth driven by range width, quality and variety
Fabio Ferrari: Coop Italia is focusing on product range, consistent quality and carefully selected varieties to consolidate growth in the berry category.

Export 

29 Apr 2026

Italy gets access to the Brazilian strawberry plants market
Brazil opens its market to Italian strawberry plants, marking a key step for exports and nurseries. After years of talks, companies gain access to a strategic and fast-growing market.

Breeding 

29 Apr 2026

The strawberry variety showcase curated by CREA at the Berry Area
CREA showcased around 40 new strawberry varieties to the public during Macfrut (21-23 April 2026).

Production 

27 Apr 2026

Fragola Expo Basilicata 2026: the curtain falls on a record-breaking event, which was hosted in Policoro in 2026
Donato Antonio Sabato: “Synergy wins the day”. The 2027 edition will take place in Scanzano Jonico on 24 and 25 April.

Events 

27 Apr 2026

Strawberries: market, varieties and quality 2026 update
The main challenges relate to the weather, the limited availability of plant protection products, artificial intelligence in breeding, and consumer preferences

Health 

25 Apr 2026

South American superfruits: mortiño, acerola, açaí
Mortiño, Andean blackberry, acerola and açaí: South American berries rich in antioxidants, vitamin C and polyphenols driving the functional superfruit trend.

Breeding 

24 Apr 2026

Nova Siri Genetics reaps success from participation to Berry Area 2026
Nova Siri Genetics presented its genetic improvement programme and discussed the challenges and evolving dynamics of the sector at a global level.

Markets 

20 Apr 2026

Oishii brings premium Japanese strawberries to Canada
Oishii enters Canada starting from Toronto with Koyo Berry: premium indoor strawberries, pesticide-free, priced at $30 and positioned in the luxury fruit segment.