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Fragola

Health 

25 Apr 2026

South American superfruits: mortiño, acerola, açaí
Mortiño, Andean blackberry, acerola and açaí: South American berries rich in antioxidants, vitamin C and polyphenols driving the functional superfruit trend.

Breeding 

24 Apr 2026

Nova Siri Genetics reaps success from participation to Berry Area 2026
Nova Siri Genetics presented its genetic improvement programme and discussed the challenges and evolving dynamics of the sector at a global level.

Markets 

20 Apr 2026

Oishii brings premium Japanese strawberries to Canada
Oishii enters Canada starting from Toronto with Koyo Berry: premium indoor strawberries, pesticide-free, priced at $30 and positioned in the luxury fruit segment.

Events 

20 Apr 2026

Basilicata Strawberry Expo 2026: Policoro showcases the Basilicata Strawberry PGI
On 25 and 26 April 2026, Policoro will host Fragola Expo Basilicata: an exhibition, entertainment and a focus on Basilicata PGI strawberries.

Events 

13 Apr 2026

CREA: Strawberries take centre stage at Berry Area 2026 with two key events
The Macfrut 2026 trade fair, scheduled to take place at Rimini Fiera, will host two major events entirely dedicated to the world of strawberries,

Health 

11 Apr 2026

White and red strawberries: beyond their colour, new insights into their health benefits
White strawberries surprise: despite no anthocyanins, they show high antioxidant capacity. Focus on achenes, polyphenols, and new prospects for berries.

Marketing 

10 Apr 2026

California Strawberries 2026: Record Crop and U.S. Retail Strategies
California’s record strawberry season is boosting volumes and promotions, creating new opportunities for U.S. retail sales growth.

Markets 

06 Apr 2026

Germany: berries slow down in February, volumes drop sharply while prices rise
After a stable January, the berries segment in Germany recorded a double-digit decline in February, both in value and, above all, in volume.

Markets 

02 Apr 2026

The consumption of berries in Spain: the rise of strawberries
In 2024, berries grow in Spain despite rising prices: volumes up 8.1% and spending +14.3%, with strawberries accounting for over 90% of total berry consumption

Consumption 

01 Apr 2026

Strawberries: steady, sustained growth pushes Italian household spending up to €19 million
The number of households making purchases is growing, market penetration is rising, total volumes are increasing significantly, and value has reached a new high