Italian Berry

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Fragola

Consumption 

19 May 2025

1780 CNR-IBE consumer tests draw ideal strawberry, raspberry and blueberry
At Macfrut 2025, CNR-IBE led a sensory test with 1,780 samples of strawberries, raspberries and blueberries to define the ideal berry profile for consumers.

Markets 

16 May 2025

Growing presence of Italian raspberries in Italian wholesale markets
The presence of Italian raspberries in the fruit and vegetable markets is growing. On blueberries origins vary between Spain and Morocco and the last Sicily.

Production 

15 May 2025

British Berry Growers raises the alarm: '£624m industry but support needed'
A 95-page report highlights the uncertain economic outlook for British berries and calls for support from government and the retail sector.

Consumption 

14 May 2025

Defending the strawberry: data, context and responsibility in chemical residue communication
Every year, with the arrival of spring, the strawberry makes a comeback in the fruit and vegetable department and in the media. For better or for worse.

Markets 

14 May 2025

Cuna de Platero: Italy as strategic market for berries
From Spain to Italy, Cuna de Platero focuses on retail stores and premium berries: Cupla, the blueberry variety that raises quality and margins.

Production 

14 May 2025

Egypt and Jordan take the lead with new UC Davis strawberries
New UC Davis strawberry varieties shine in Egypt and Jordan: high quality, strong yields, and advanced nursery setups are shaping the future of strawberry farming in the Middle East.

Nutrition 

13 May 2025

Berries on newsstands for fans of healthy and delicious food
The May issue of the monthly magazine Sale & Pepe is a particularly rich edition for berry lovers.

Consumption 

10 May 2025

Berries speak to the child in us, like popcorn and candy
At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

Events 

10 May 2025

Berry Area: download all the presentations
New breeding trends through to the deeper values that drive the consumer: download all the presentations of the speakers in the Berry Area programme.

Events 

07 May 2025

Strawberry contradiction: growing demand, falling supply
Record demand for Italian strawberries in 2025, but supply falls. Discover causes, challenges, strategies, climate, research, export, quality, varieties, innovation, sustainability, consumers, price, labour, retail, AI, genetics, collaboration.