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Fragola

Production 

31 Aug 2026

The berry industry keeps growing in Mexico
Growth will be driven by investment in improved varieties, the introduction of modern cultivation techniques and the adjustment of planting schedules.

Export 

26 Aug 2026

Mexican strawberries in the US: dumping case and Florida growers
The US preliminarily finds dumping on Mexican winter strawberries, as imports increasingly overlap with Florida’s key production season.

Marketing 

26 Aug 2026

Promotions are more effective during major events, but deep discounts can weaken brands
A 10% price cut can increase brand volumes by 60% during popular events. However, frequent deep discounts can undermine brand strength.

Marketing 

12 Aug 2026

Fresh strawberries double the value of the shopping basket
Strawberries may represent not only an important item within the produce department, but also an effective driver of complementary purchases for retailers.

Markets 

10 Aug 2026

Rabobank: global demand for berries will continue to grow despite the uncertainty
Rabobank forecasts growing global demand for berries, but exchange rates, costs and instability are putting pressure on producers: competitiveness is priority.

Health 

08 Aug 2026

Strawberries and memory: what a clinical study suggests about cognitive function after the age of 60
A clinical trial involving adults aged between 60 and 75 investigated whether regular consumption of freeze-dried strawberries might have an effect on memory and spatial orientation.

Technique 

06 Aug 2026

Listening to berry plants: can electrical signals reveal stress before symptoms appear?
The plant signal is biological; the diagnosis is statistical. Its value depends on comparing electrical patterns with climate, irrigation and plant physiology.

Markets 

29 Jul 2026

UK: strawberries on top of the fresh produce aisle
In the UK, berries are worth £2.42 billion: strawberries top the fresh produce category, blueberries are in the top five, and blackberries are growing rapidly.

Consumption 

24 Jul 2026

Strawberries out of season: the new habit among families
Strawberries and berries are now year-round snacks in Canada: imports, changing habits and pricing fuel growth, while taste, family budgets and seasonality pay the price worldwide.

Processed product 

23 Jul 2026

Noberasco launches Viva la Fragola, a dried strawberry snack
Noberasco expands its Viva la Frutta range with soft dried strawberries in a resealable 80-gram pouch priced at €3.49.