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Interviews 

17 Jul 2025

Marco Bertolazzi at Berry Talks: SanLucar's innovation and the key role of R&D
With a team of about 15 people, 95% of SanLucar's R&D activities are dedicated to researching, testing, and commercially developing new varieties.

Breeding 

14 Jul 2025

Strawberries' genetic legacy spans centuries
New study unveils how modern strawberries evolved through hybridisation of wild species, forming complex octoploid genomes and new breeding perspectives.

Marketing 

08 Jul 2025

Scottish berries: Berries of Scotland campaign launched
Scotland promotes local berries with Berries of Scotland: a campaign to support farmers, raise awareness and boost demand for small fruits across the country.

Vertical farming 

05 Jul 2025

Press review: agri-voltaic for blueberries and strawberries in Italy in July
Focus on two key developments: the adoption of sustainable technologies for greenhouses and the extension of the strawberry season through soilless cultivation.

Technologies 

03 Jul 2025

From vacuums to hi-tech starwberries: Dyson hits +250% in the UK
Dyson Farming transforms strawberry production in Lincolnshire with a vertical system boosting yield by 250% while optimizing light, space and resources.

Marketing 

02 Jul 2025

Wimbledon and strawberries: from the 16th century to the viral Instagram sandwich
Strawberries and cream at Wimbledon: a timeless British tradition combining sport and flavour, with 2.5 million strawberries served each tournament.

Health 

28 Jun 2025

Strawberry benefits for heart, brain and gut health
Discover how strawberries support cardiovascular function, enhance cognitive performance, regulate metabolism and promote gut health through natural compounds.

Marketing 

25 Jun 2025

Berries certified by Superior Taste Award 2025
Blind-tested by international chefs for outstanding sensory and taste quality standards: the full list includes berries from Driscoll's and Angus Soft Fruits

Report 

19 Jun 2025

Nuffield Report: genetics and exports for berries
John Gray’s Nuffield report suggests advanced genetics, high-tech production and export markets to boost UK berry profitability.

Health 

12 Jun 2025

Health and well-being with berries: a new editorial project by Italian Berry
Italian Berry launches a series of scientific resources on the benefits of berries to support producers and distributors in communicating, differentiating and enhancing their offer.