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Fragola

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15 Apr 2023

Driscoll's: understanding genetics to improve customers' experience

The global program of blueberries by Driscoll's, an American giant with a century of agricultural tradition and now a pioneer in innovation, will be presented at Macfrut at the International Blueberry D...

Breeding 

Interviews 

Markets 

Production 

Vertical farming 

10 Apr 2023

The new strawberry variety Singrow recently launched in Singrapore

Singrow launches new climate-resistant strawberry. A new variety developed using a proprietary genomic technology platform to address food security challenges.

Singrow, a Singapore-based agro-genom...

Breeding 

Statistics 

Varieties 

08 Apr 2023

Strawberry IP, more than 500 varieties registered in the last decade

Patricio Brevis Acuña, a U.S. breeder, horticulturist and agricultural scientist, outlined in a brief research paper the trends in intellectual property registrations of strawberry varieties globally, looking at the decade from 2009 to 2019.

"The purpose of this post wasto illustra...

Breeding 

Events 

Interviews 

Production 

Varieties 

07 Apr 2023

Nova Siri Genetics: "Inovation is based on genetic improvement"

"Deepen our knowledge of the needs of all the players in the supply chain, from nurserymen to market players," was the comment of Carmela Suriano, EMEA director of Nova Siri Genetics, on the two-day wor...

Breeding 

Events 

Technologies 

Varieties 

27 Mar 2023

NSG: strawberry workshop and open day announced

In Policoro Workshop and Open Day of the NSG Research Center: the present and the future between development, research and sustainability

A workshop entitled "Th...

Interviews 

Markets 

Production 

24 Mar 2023

Huelva berry production drops 30% versus 2022

In Huelva there is a sharp decline in berry production. Strawberries are down 30 percent, while volumes of blueberries and raspberries have also declined.

Bad weather, rising input costs and new phytosanitary regulations will lead to a sharp decline in 

Export 

Markets 

Production 

Statistics 

17 Mar 2023

Huelva exports 90% of the berry crop

The soft fruit harvesting season in the province of Huelva, where 90 percent of Spain's exported berries come from, is developing with optimal quality, a similar cultivated area to the previous year along with uncertainties arising from rising input prices, among other drawbacks.

T...

Markets 

Production 

Varieties 

Vertical farming 

04 Mar 2023

Koyo Berry is the new vertical strawberry of Oishii

On February 23, vertical farming leader Oishii launched Koyo Berry, the 2023 novelty of the now-famous strawberry brand.

Koyo Berry joins the coveted Omakase Berry as Oishii's second st...

Brand 

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Markets 

Production 

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27 Feb 2023

M&S new strawberry variety has a pineapple aroma

Customers can now purchase white strawberries, covered with red seeds, from Marks & Spencer. M&S promises that the new strawberries-an inverted take on their pinkish counterparts-will be just as sweet, with "a pineapple aroma and hints of vanilla."

White 

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Production 

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23 Feb 2023

WHITE STRAWBERRIES: FROM FLORIDA THE 'NEW SENSATION' OF BERR...

New white strawberries developed by the University of Florida with a distinct light color become a national sensation.

In 2020, the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) unveiled a new strawberry with a distinct white color that ripens...

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