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since 2020 • Retail Assortment Analytics

Business Intelligence on Berries and Strawberries for Modern Retail

Prices, assortments, promotions, and competitive strategies monitored weekly in retail stores and on e-commerce platforms across Italy and worldwide.

40,000+ Historical records since 2020 ~300 SKUs audited weekly 3x Data updates per week 15 Tracked parameters

1. In-Store and Online Retail Audits

Objective data gathered weekly in brick-and-mortar stores and on digital platforms.

🛒 Brick-and-Mortar Stores

Direct audits across Italian supermarkets and hypermarkets:

  • Monitor: 15–20 retail stores on rotation across 12 Italian cities
  • Focus Modena: continuous weekly monitoring on a fixed panel of 11 stores
  • Category layout, display, shelf share, batches, and product quality

💻 E-Commerce

Continuous tracking of category availability in online grocery retail:

  • E-Italy: fixed panel of 21 national online retailers
  • E-Global: blueberry assortment monitoring across 14 international retailers
  • Unit prices and price/kg, promotions, brands, and packaging sizes

🌐 Open & Custom

Flexible solutions to integrate proprietary retail data with the Retail Monitor:

  • Corporate: confidential internal audits tailored to custom retail panels and metrics
  • Shared: collaborative data collection with shared access to aggregate findings

2. Analytics & Query Tools

Three access tiers tailored to the operational requirements of retail buyers, producers, and sales managers.

📊 Online Dashboard

Interactive Retail Assortment Analytics platform with direct access to historical records since 2020:

  • Data updated 3 times a week
  • Filters by retail banner, segment, country of origin, packaging, and size
  • Dynamic price positioning benchmarks and packer comparisons

📑 Weekly Reports

Summary documents and specialized briefings to decipher commercial dynamics:

  • 10 thematic briefings every week
  • Flash Reports and channel price grids
  • Seasonal Planner, MinMax Trends, and basket price-competitiveness rankings

💬 AI Chatbot

Natural language data queries across the complete Retail Monitor archive:

  • Accurate, immediate answers without writing formulas
  • Instant extraction of average prices, historical trends, and benchmarks
  • Agile decision support for business reviews and supplier negotiations

The 15 parameters tracked for each SKU:

A comprehensive dataset to evaluate on-shelf strategies:

Retail Banner Store & City Species / SKU Packer Brand Origin Net Weight / Pack Size Retail Unit Price Price per kg Promotion Status Segment (Organic/Conventional) Packaging & Closure Quality Index Batch & Packing Date Facing & Shelf Layout

Drive your commercial decisions with objective data

Request a live demo of the Dashboard or find out more about subscription plans for the Italian Berry Retail Monitor.

 Request Information 
Italian Berry Retail Monitor is a project by NCX Drahorad Srl • Spilamberto / Modena (MO) — Italy
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