The organic fresh produce sector in the United States continues to follow a solid growth trajectory, outpacing the conventional market for the third consecutive year.
According to Circana OmniMarket Integrated Fresh data for the 52 weeks ending 22 March 2026, retail sales of organic fresh produce exceeded $12 billion, increasing by 3.5% in value and 4.3% in volume, with sales reaching approximately 1.9 million tonnes.By contrast, conventional fresh produce recorded more modest growth: +2% in value ($85.5 billion) and +1.6% in volume (approximately 21.8 million tonnes).
Within this landscape, outlined in the report "The Packer Organic Produce Market Guide 2026", organic fresh fruit played a leading role, generating a total value of $5.4 billion (+8% year on year) and volumes of approximately 1.04 million tonnes (+7.1%). Leading the entire fresh produce sector by value is the berries category, which ranks first overall, with retail sales of $2.3 billion (+10.7%).
Below is a detailed analysis of the category's four key products: blueberries, strawberries, raspberries and blackberries.
Blueberries: the market leader grows by 12%
Market overview and trends
Organic blueberries remain the leading product by value within the entire berries category. Thanks to their convenience and suitability for snacking, blueberries recorded double-digit growth in both value (+12%) and volume (>13%). Among the emerging trends highlighted by the Fresh Trends 2026 survey is strong demand for larger sizes: 45% of consumers who purchased fresh blueberries in the previous 12 months said they preferred "jumbo" options.
2025-2026 sales data
- Retail sales: $886,567,348 (+12.3% compared with the previous period).
- Volume sold: approximately 54,292 tonnes (+13.1%).
- Share of the total blueberry category: 21.06% of total retail value.
- Average retail price (organic): $16.34/kg (+0.7%).
- Premium over conventional: +$4.81/kg (average conventional price: $11.53/kg).
Consumer profile (Fresh Trends 2026)
The survey highlights strong loyalty to organic products:
- 21% of blueberry buyers say they purchase organic products exclusively.
- 26% of buyers say they purchase organic blueberries at least some of the time.
Strawberries: organic accounts for 14%
Market overview and trends
Organic strawberries are the category's leading product in terms of total sales volume, ranking among the sector leaders alongside blueberries and raspberries. Following the slight 1% decline recorded in 2024, the segment rebounded strongly, with sales value increasing by almost 10% to more than $780 million and volumes rising by 14%. Organic products currently account for more than 14% of total strawberry sales in the United States.
2025-2026 sales data
- Retail sales: $780,698,715 (+9.7%).
- Volume sold: approximately 74,003 tonnes (+14.2%).
- Share of the total strawberry category: 14.45%.
- Average retail price (organic): $10.56/kg (-3.9%).
- Premium over conventional: +$3.97/kg (average conventional price: $6.59/kg).
Consumer profile (Fresh Trends 2026)
- 14% of buyers purchase organic strawberries exclusively.
- 22% of buyers purchase organic strawberries at least some of the time.
Raspberries: 21% buy organic exclusively
Market overview and trends
Organic raspberries delivered excellent sales performance in both value and volume, with turnover approaching $398 million. Despite an average price significantly higher than that of conventional raspberries, volumes increased by almost 20%, reaching approximately 15,581 tonnes. Organic penetration within the overall raspberry category is particularly high, exceeding 22%.
2025-2026 sales data
- Retail sales: $397,851,311 (+11.5%).
- Volume sold: approximately 15,581 tonnes (+19.0%).
- Share of the total raspberry category: 22.40%.
- Average retail price (organic): $25.53/kg (-6.3%).
- Premium over conventional: +$10.16/kg (average conventional price: $15.37/kg).
Consumer profile (Fresh Trends 2026)
- 21% of raspberry buyers purchase organic products exclusively.
- 26% of buyers purchase organic raspberries at least some of the time.
Blackberries: average price of almost $22/kg
Market overview and trends
Organic blackberries continue to maintain a solid and consistent growth trend, increasing by 7.1% in value and 8.5% in volume. The category has demonstrated considerable resilience despite a high average retail price of close to $22/kg. Organic products account for 21.11% of total retail blackberry sales.
2025-2026 sales data
- Retail sales: $263,753,731 (+7.1%).
- Volume sold: approximately 12,034 tonnes (+8.5%).
- Share of the total blackberry category: 21.11%.
- Average retail price (organic): $21.91/kg (-1.3%).
- Premium over conventional: +$7.19/kg (average conventional price: $14.73/kg).
Consumer profile (Fresh Trends 2026)
- 21% of blackberry buyers choose organic products exclusively.
- 26% of buyers purchase organic blackberries at least some of the time.
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