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Consumption 

19 Mar 2026

“Een handje zomer”: a Dutch campaign to boost berry consumption among young adults
In the Netherlands, Belgium and parts of Germany, “Een handje zomer” new campaign launched focusing on social media, influencers and in-store visibility.

Marketing 

19 Mar 2026

Sell by date on blueberries: is Tosano launching a new trend?
A new label format for Tosano: greater transparency for consumers, but also new challenges for the supply chain in terms of quality, logistics and surplus stock

Production 

18 Mar 2026

Optimising blueberry production: an interview with Sebastián Ochoa on best agronomic practices
Sebastian Ochoa’s exclusive guide for blueberry growers who wish to compete in high-value markets by meeting high quality standards

Prices 

18 Mar 2026

Global blueberry prices rise by +4.8% in week 12/2026
Global blueberry prices rise by 4.8% in week 12/2026, driven by strong growth in the standard segment and overall positive retail trends.

Production 

17 Mar 2026

Analysis of strawberry varietal distribution in Huelva: trends and outlook for the 2025/2026 season
The evolution of Huelva’s strawberry varietal landscape, the European hub of berries production, continues to show marked dynamism.

Prices 

17 Mar 2026

Red currant price +15% in Italian online retail stores – Week 12/2026
Berry prices shift in Italy’s online retail: red currants rise sharply while blueberries decline. Snapshot of weekly price changes and assortment share.

Production 

16 Mar 2026

Duke blueberries: balanced nutrition is key in soilless cultivation
In soilless Duke blueberry cultivation, balanced nutrition improves plant growth and yield without affecting fruit quality.

Health 

14 Mar 2026

Wild blueberries and health: Florida State University study highlights heart and gut benefits
Wild blueberries may improve vascular function, gut microbiome balance and blood sugar control. A Florida State University study highlights the cardiometabolic benefits of berries.

Events 

13 Mar 2026

A three-Michelin-star evening for Elyson®, the new strawberry from Nova Siri Genetics
Nova Siri Genetics presented the new premium strawberry Elyson® (NSG 48) during an exclusive evening at the prestigious Da Vittorio Restaurant.

Markets 

13 Mar 2026

United States: USHBC strategy boosts blueberry sales with major retailers
In the United States, USHBC is strengthening blueberry sales in 2026 through retail partnerships covering more than 15,000 stores including Walmart, Kroger and Whole Foods. Promotions, data-driven targeting and seasonal campaigns aim to increase visibility and repeat purchases.