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Marketing 

23 May 2025

Beyond the 125g format: how blueberries are growing towards segmentation in Italy
While the issue of weight format seems to have been resolved, berry segmentation strategies are still rare in the Italian retail sector. What is happening?

Prices 

22 May 2025

Piacenza berry retail stores: prices down, apart from currants
Berry retail stores in Piacenza show falling prices for blueberries, raspberries and blackberries, while red currants remain expensive despite lower quality.

Technologies 

22 May 2025

AI in agriculture: a revolution for blueberry farming
AI and drones help fight the BIScV virus in blueberries in Canada, improving crop yields and reducing costs and losses for growers.

Markets 

21 May 2025

Ukraine: blueberry growers unite for export
Ukraine’s blueberry producers launch an association: 16 growers with 850 ha united for export, top quality and access to global markets despite the war.

Production 

21 May 2025

Designing a blueberry planting correctly: mistakes to avoid according to Marco Butera
According to Butera, it is essential to start with a strategic analysis: understanding the future quality standards, evaluating market trends, competitors.

Prices 

21 May 2025

Global blueberry prices index down 1.4%, organic drops 6% in week 21/2025
Week 21/2025: the global online blueberry price index drops by 1.4%, with organic blueberries recording a significant 6% decline across key markets.

Markets 

20 May 2025

Morocco’s berry industry: challenges and outlook
Morocco's berry industry faces climate extremes, rising costs, and labor issues. Sustainable innovations offer new growth opportunities.

Prices 

20 May 2025

Italian berries e-commerce : raspberries up, blackberries down - week 21/2025
Berry prices online: week 21/2025 marks -5% for blackberries, +3% for raspberries. Other references in digital retail unchanged.

Consumption 

19 May 2025

1780 CNR-IBE consumer tests draw ideal strawberry, raspberry and blueberry
At Macfrut 2025, CNR-IBE led a sensory test with 1,780 samples of strawberries, raspberries and blueberries to define the ideal berry profile for consumers.

Marketing 

19 May 2025

Devoted to Delicious™: Driscoll’s berries take over Berlin
Driscoll’s Devoted to Delicious™ lands in Berlin with 835 billboards, berry bikes, in-store events and social activations to win over German consumers.