Italian Berry

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Habits 

Consumption 

13 Aug 2024

Raspberries, prices rise (+22.5%) and Italian households' consumption falls
Rising prices are pushing down raspberry consumption and Italian consumers' preferences are shifting to other berries in the category.

Habits 

Consumption 

12 Aug 2024

Strawberries: increasing prices (+8.4%) and spending by Italian households
The consumption of strawberries by Italian households has increased in value by 0.9% over the past 12 months, reaching an expenditure of over € 390 million.

Events 

12 Aug 2024

Free access to the 2024 International Blueberry Organization webinar and report
The International Blueberry Organisation (IBO) will present the report 'Global State of the Blueberry Industry 2024' during a free webinar on 15 August 2024.

Production 

09 Aug 2024

MSU robot identifies 94% of blackberries ready for robotic harvesting
MSU is developing a blackberry detection and localisation system, which feeds a robotic collection system based on deep learning.

City 

Retail 

Prices 

08 Aug 2024

Brescia (Italy): mixed quality for berries on the shelves
The quality of berries is variable for blackberries, blueberries, raspberries and currants. Prices for blueberries are low, while for raspberries rather high.

Habits 

Consumption 

07 Aug 2024

Blueberries in Italy appeal to small, upper-class families in the North
Blueberries are a fairly new product for the Italian consumer and purchasing habits are very much influenced by socio-demographic conditions.

Habits 

Consumption 

06 Aug 2024

Italian blueberry consumer prefers 250 g format
7.2 million Italian families buy blueberries at least once a year. What are their buying behaviours and what do they put in their shopping basket?

Habits 

Consumption 

Markets 

05 Aug 2024

The blueberry growth continues in Italy: consumption up 15.1% in the last 12 months
The Italian blueberry market has risen from € 130.7 million to € 150.5 million in the last 12 months. Italian Berry - GfK data are updated to 30/06/2024.

Consumption 

03 Aug 2024

Italian households' spending on berries increases by 15.3%
The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.

Brand 

Marketing 

02 Aug 2024

Matteo and Luca Molari: 'Segmentation, quality and new formats
Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).