Italian Berry

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Markets 

17 Mar 2024

Sales and prices rising in Italian wholesale markets
Le vendite sui mercati all'ingrosso italiani di fragole e piccoli frutti aumentano con il bel tempo, con la fragola a prezzi variabili tra 3,5 e 5 euro al kg e oltre i 5 euro per il premium. I mirtilli italiani costano 20 euro per una cassetta da 2 kg.

Varieties 

16 Mar 2024

Costa Group picked the world's heaviest blueberry according to Guinness World Records
Costa Group, a global leader in the development of premium blueberry varieties, has hit the record books for developing and growing the world’s heaviest blueberry, according to the official Guinness World Records. The blueberry was picked on November 13, 2023, at Costa’s berry farm in Corindi.

Retail 

15 Mar 2024

The first Italian blueberry on supermarket shelves in Padua
On the shelves of the large-scale retail trade in Padua, generally low prices were observed for berries, particularly blueberries. It was a proud moment for Italy, as the first blueberry of Italian origin was spotted among the various products.

Varieties 

14 Mar 2024

How to evaluate a strawberry breeding programme
The grower is regularly faced with the choice of which plant material to buy and for strawberries this choice has to be renewed from year to year, identifying the best genetic programme and the best nurseryman for his needs. The evaluation criteria are numerous.

Production 

13 Mar 2024

Slight decrease of cultivated area in Italy for both strawberries and other berries
While strawberries are declining by 1%, after years of expansion the area of the other berries - blueberries, raspberries, currants, gooseberries, blackberries - is also slowing down in Italy. In 2023 at national level, the area under small fruit stands at just over 2,500 hectares, i.e. -2% on 2022.

Events 

12 Mar 2024

Fondazione Mach technical day on berries also online
Fondazione E. Mach organises the 10th technical day on berries with the latest updates on Drosophila suzukii, strawberry and blueberry cultivation. The event can be attended in person or via live streaming.

Production 

11 Mar 2024

British strawberries 52 weeks a year thanks to an innovative energy plant
The Summer Berry Company, the largest greenhouse berry producer in the UK, is preparing to offer British strawberries all year round thanks to a green energy solution at its greenhouse site in West Sussex. The company grows strawberries on 26 hectares of greenhouses near Chichester.

Marketing 

Markets 

08 Mar 2024

Mastronardi Produce joins the premium blueberry platform Sekoya
Mastronardi Produce, a fourth-generation family business that introduced high-tech greenhouse berries to North America, is pleased to announce that its berry division has joined the prestigious SEKOYA® blueberry platform to elevate its blueberry offering.

Prices 

07 Mar 2024

Berry prices in Italy are a false problem as consumer spending showed in 2023
The good news is that berries have proven to be extraordinarily resilient to the inflationary wave that hit Italy in 2023. Thus, they have challenged a perception among industry professionals that prices are the real critical factor for the category.

Retail 

06 Mar 2024

Low prices for raspberries and blueberries in retail survey in Turin (Italy) in week 10/2024
The berry assortment in Turin (Italy) was characterised at the time of the survey by low prices for blueberries and raspberries, with blueberries available in different weight sizes. Blackberries were on offer at generally high prices. Quality in general was average.