Italian Berry

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City 

05 Dec 2024

Berry promotions in full swing in Brescia (Italy) retail stores
Shelves are well stocked, with a wide availability of blueberries even in larger formats.

Events 

05 Dec 2024

Shaping future strategies at the Fruitnet Berry Congress
The Fruitnet Berry Congress, a premier event for the global berry industry, is scheduled for 13-14 March 2025 in Rotterdam, Netherlands.

Retail 

04 Dec 2024

Berries are standing out in Italy but the whole potential is still unexplored
Berries are standing in the Italian market by outperforming most of the categories in the produce department. But the whole potential is still untapped.

Events 

04 Dec 2024

In Larache (Morocco) the fifth edition of the International Berry Exhibition
The 5th edition of the International Berry Exhibition has as its theme 'The berry sector: lever for sustainable agricultural, economic and social development'.

Prices 

04 Dec 2024

Tesco and Sainsbury's push down the blueberry price index
Blueberry prices were stable in 66% of the references surveyed by Italian Berry's global retail index, down 0.3% overall.

Varieties 

03 Dec 2024

Peru, a new variety is climbing the charts but is not for Europe
By 2021, Ventura had overtaken Biloxi as the main blueberry variety produced in Peru. But now its supremacy is being seriously challenged by a premium variety.

Prices 

03 Dec 2024

Tigros most convenient Italian retailer with blueberries at Eur 12.74/kg in week 49/2024
Blueberry prices continued to fall, dropping 5.4 per cent in the Italian retail e-commerce index. Contrasting trends for blackberries and raspberries.

Breeding 

02 Dec 2024

MBO wins case in China against a nursery for illegal sale of protected varieties
The court ruled in the case against an unlicensed nursery for the illegal breeding, propagation and sale of an MBO variety.

Marketing 

02 Dec 2024

CSO opens a tender for the promotion of berries in Italy and Germany
The assignment is worth EUR 1,771,729 excluding VAT, lasts 36 months and aims to increase awareness of berries among consumers in Italy and Germany.

Consumption 

29 Nov 2024

Bloom attracts consumers also according to neuromarketing science
'For the consumer if it has bloom, it seems more natural,' says Vincenzo Russo, professor of consumer psychology and neuromarketing at Iulm in Milan.