Italian Berry

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Production 

22 Jan 2026

Do we really know what our berry plants need?
Diagnostic tools and the fine line between measurement and informed estimation: berry production has never been so closely monitored. But there is a risk.

Prices 

22 Jan 2026

Retail stores in Florence, blueberry prices down, blackberry and raspberry prices up
In the retail stores of the Tuscan capital, there is little choice of brands, but they are well stocked, with better quality at Conad, Coop, Eurospin, Pam and Lidl.

Markets 

21 Jan 2026

From the King of Blueberries to the Bluetooth Standard: how a Viking passion connected the world
Why is Bluetooth called like that? The answer comes from 10th-century Denmark, from Harald "Blue Tooth" and blueberries. A story of technology, Northern Europe and small fruits.

Prices 

21 Jan 2026

Blueberry prices up 3.7% in the e-commerce market: insights from week 4/2026 global index
Blueberry prices increased by 3.7% in online retail during week 4/2026. The Italian Berry Observatory reviews the global price index and highlights differences across organic, standard and premium segments.

Events 

20 Jan 2026

In Milan on 4 and 5 March, the event for blueberry growers, agronomists and consultants
The event in Milan on blueberry cultivation, to be held by Sebastian Ochoa, the world's leading expert, on 4 and 5 March 2026, is fast approaching.

Prices 

20 Jan 2026

What’s happening to berry prices in Italian online retail? Data from week 4/2026
Berry prices in Italian online retail show mixed trends in week 4/2026. Raspberries and blueberries rise, while blackberries decline. An overview of prices and online assortment dynamics.

Production 

19 Jan 2026

Sweeter and tastier strawberries: DNA research in Florida transforms the flavor of the fruit
In Florida, pioneering DNA research on strawberries helps develop tastier, more aromatic varieties, delivering sweeter, more flavorful fruits to consumers and growers alike.

Health 

17 Jan 2026

Berries and antioxidants: new nutraceutical frontiers
Berries are emerging as key players in functional nutrition, thanks to advanced extraction and uses in nutraceuticals, cosmetics, and pharmaceuticals.

Markets 

16 Jan 2026

Berries Press Review: markets, new crops & varieties
The berry industry is experiencing a commercial boost for blueberries, mixed signals for harvests (Greece ahead of schedule), and strong varietal innovation.

Prices 

16 Jan 2026

Berries market in Turin: blueberries between Chile and Morocco, higher prices for raspberries and blackberries
In Turin’s berries market, blueberry prices decline between Chile and Morocco, while raspberries and blackberries rise due to limited supply and clear quality differences among origins.