The appointment in Milan dedicated to blueberry cultivation is approaching. The event will be led by Sebastian Ochoa, the world’s leading expert, on March 4–5, 2026, at Air Hotel Linate www.airhotel.it. The event will be held in English; Italian translation services will be available upon request.
The event, organized by Sergio Panini of agroconsulenze.com, will be moderated by the Editor-in-Chief of Italianberry.it, Thomas Drahorad.
The main topic of Sebastian Ochoa’s presentation will be how to increase blueberry yields and profit margins for growers. New varieties, innovative agronomic techniques, artificial intelligence systems applied to agriculture, and much more will be presented.
Among the speakers will be Andrea Pergher from Fall Creek Europe EMEA. At the end of the conference, several European buyers and importers will also take part, providing updates on consumer and market requirements.
The exhibition area will feature the participation of sponsors from all over the world.
Gold Sponsors
- Mattivi Group: presentation of a new innovative early northern highbush variety
- Edencore: AI – artificial intelligence that monitors the field and provides information on expected yields, issues, and diseases, optimizing crop treatments
- Netafim Italy: solutions for container and in-ground irrigation
- Suterra: innovative traps for insects and Drosophila
- Agridaeus: biostimulants and microorganisms for insect and fungal control, yield increase, and protection against spring frosts
- Cartarredo and Star Ecopack India: innovative packaging solutions for blueberries and fruit
- Bio Atlantis: sustainable biostimulants
- Campagnola: shakers and harvesting equipment
- Dumona: substrates and growing media
- Orion: silicon-based biostimulants
- Insolight: agrivoltaic solutions combining energy sustainability with agricultural production
- Zetapack: machinery for processing, weighing, and tray packaging
- Agroconsulenze: online agronomic consultancy, orchard design, sales training, and management consulting
- Ecotube: underground irrigation systems for containers and open field
- Battistini Vivai: blueberry plants and berries
Silver Sponsors
- Ritec: irrigation and large-scale systems
Bronze Sponsors
- Meadow: coconut fiber (coco peat)
- Serinova: pots for blueberry cultivation
- Kokos Flora: coconut fiber (coco peat)
- Agrita: trays and pots
Programme
The programme is as follows:
March 3, 2026: networking dinner at 8:00 PM
March 4, 2026: conference from 9:30 AM to 6:00 PM
March 5, 2026: one-to-one technical meetings with Sebastian Ochoa: 9:30 AM–5:00 PM
March 5, 2026: extra, non-technical event: B2B commercial meetings between European buyers and growers
Information and registration
For information, registration to attend, or sponsorship opportunities, please contact Sergio Panini: info@agroconsulenze.com – WhatsApp +39 366 631 4643 – www.agroconsulenze.com

