Italian Berry

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Habits 

15 Apr 2025

Who buys berries? 3 profiles to understand (and conquer) the Italian consumer
Only by comprehending the needs, habits, and motivations of the Italian berry consumers can a product—and its communication—be truly centered around them.

Production 

14 Apr 2025

Sant'Orsola: returns to growers up 13% YOY
The core turnover 2024 (berries, strawberries, cherries) increased by 9.4 per cent from 65 million in 2023 to over 71 million in 2024.

Technologies 

14 Apr 2025

UNITEC technologies for blueberry sorting and grading at Macfrut 2025
UNITEC revolutionises blueberry sorting and processing with AI and robotics, ensuring quality, efficiency and reduced production costs.

Markets 

Production 

11 Apr 2025

Italian Berry Magazine #9 special edition Berry Area at Macfrut 2025
Berry Area Magazine no. 9, special edition Macfrut 2025: focus on consumption, innovation, sustainability and retail trends in the small fruit sector. Available online and at the exhibition.

Export 

11 Apr 2025

Chilean blueberries under pressure: US duties threaten top market
The US imposes a 10% tariff on Chilean blueberry imports, hitting a key sector. Producers look to Europe and Asia to redirect exports and safeguard profitability.

Breeding 

10 Apr 2025

Improve raspberries one step at a time: a survey
When Kyle Rak, raspberry breeder at Driscoll’s, threw a really simple question, he sparked a vibrant conversation across breeding, production, tech and more.

Prices 

10 Apr 2025

Berries in the retail stores of Firenze (Italy)
Berries Observatory: Northern Hemisphere blueberry season kicks off. Raspberry and blackberry prices always up.

Markets 

09 Apr 2025

Berries and Blueberries: A Brave New World
US data, 2025 trends, climate impacts and winning strategies for retail: everything you need to know to ride the boom of this increasingly popular superfood.

Prices 

09 Apr 2025

Blueberries: -14% in global e-commerce discounters in week 15/2025
Week 15/2025: Blueberry prices down 14% in global e-commerce discounters. The overall index shows an increase of 1.8%.

Brand 

08 Apr 2025

Infia packaging: the international network as a strength
Infia focuses on innovative and sustainable packaging for berries, with recycled R-Pet and a global network. Discover the latest innovations for the fruit and vegetable sector!