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Marketing 

01 Oct 2024

Driscoll's lands in London with massive marketing campaign
The campaing includes branded billboards in high-traffic areas, berry sampling via promotional bikes across the city and a fruit gifting installation.

Production 

30 Sep 2024

How blueberries multiplied the wealth of the Chinese city of Chentuan by five
Over 1660 hectares of blueberry fields produced 8000 tons of fruit last year, accounting for 30% of Shandong’s total crop, while bank deposits rocketed in town.

Production 

28 Sep 2024

Sant'Orsola plans to invest EUR 27.6 million by 2031
Funds will be allocated to quality, calendar expansion, varietal renewal and environmental sustainability throughout the production chain.

Interviews 

Marketing 

Production 

Varieties 

27 Sep 2024

Nergi, the baby kiwi is ready to grow
"So far we have deliberately kept the hectares unchanged in order to consolidate the project, but regular sales give us the confidence to increase the areas."

Retail 

Prices 

26 Sep 2024

Global blueberry price index up +0.9% in week 39/2024
The premium segment at +4.2% in the index consisting of 14 global retailer, of which 13 with blueberries on offer on 24/09/2024.

Interviews 

Markets 

25 Sep 2024

F.lli Castellino, "Let's network to push consumption"
After a berry season complicated by bad weather F.lli Castellino looks ahead: "the sector needs a joint promotion initiative"

City 

Retail 

Prices 

24 Sep 2024

Critical outlook in Bologna (Italy) with high berry prices and sluggish retail sales
High prices on the whole berry range are accompanied by a criticality on the shelf where high prices are linked to low availability in most outlets visited.

Breeding 

23 Sep 2024

Mexican scientists are developing a blueberry variety adapted to local climates
Developing varieties directly in Mexico is a priority for researchers who focus on the adaptive advantage over varieties bred in other countries.

Breeding 

20 Sep 2024

Nova Siri Genetics set to distribute 150 millions of strawberry plants (+15%)
Besides the Mediterranean countries, interest is also growing in other areas of the world such as Australia, India, South America and South Africa.

Events 

20 Sep 2024

Speakers revealed of the two-days blueberry conference in Yunnan (China)
The event aims to showcase cutting-edge technologies in the global blueberry sector, spotlighting domestic and international growth opportunities.