Expansion in the berry industry continues in Eastern Europe and South America, while Western European operators focus on varietal planning, cost control and premium positioning. At the same time, automation and differentiation strategies are gaining momentum as the industry seeks to protect margins and ensure consistent year-round supply.
Production and emerging regions
Poland: new blueberry investments aim to strengthen European leadership
Poland’s blueberry industry continues to attract investment through high-density plantings and improved varieties. The goal is to reinforce its EU market presence with more uniform sizing and extended shelf life. However, rising labor and energy costs are increasing pressure on margins, making structured commercial planning and coordinated export strategies essential to remain competitive across key European destinations.
Source: Fruit-Inform.com
Publication date: 24 Feb 2026
Chile: blueberry season approaches its end with focus on premium destinations
As the Chilean campaign nears completion, exporters report solid quality performance supported by improved varietal selection and more stable weather compared to last year. Volumes are broadly in line with expectations, yet profitability depends on targeting high-value markets, particularly in Asia and North America. The strategic emphasis remains on maintaining reputation and strengthening premium positioning.
Source: FreshFruitPortal.com
Publication date: 23 Feb 2026
European markets and price dynamics
Germany: steady blueberry demand amid stronger price competition
The German berries market shows stable consumer demand, with blueberries among the most popular items. However, broader supply from multiple origins has intensified retail promotional pressure. Industry players highlight the importance of differentiation through sustainable packaging and premium branding to avoid competing solely on price and to preserve value across the supply chain.
Source: Fruchthandel.de
Publication date: 25 Feb 2026
Italy: strawberries and berries support early-season produce sales
The start of domestic strawberry production in Italy is boosting foot traffic in the fruit and vegetable department, with positive spillover effects on blueberries and raspberries. Buyers report good rotation driven by targeted promotions and stronger emphasis on Italian origin. Logistics costs and the need for stable supply programs with retailers remain key factors shaping commercial decisions.
Source: Italiafruit.net
Publication date: 26 Feb 2026
Innovation and technology
Packaging automation: flexible lines for variable berry volumes
Technology providers report growing demand for packaging systems capable of quickly adapting to different pack sizes and weights. The objective is to reduce waste and operational costs through intelligent weighing and sorting solutions. For delicate products such as berries, automation plays a central role in improving efficiency, consistency and final quality at retail level.
Source: ProduceProcessing.net
Publication date: 21 Feb 2026
New raspberry varieties focus on flavor and postharvest resilience
European breeders are introducing raspberry selections that combine a more intense flavor profile with improved transport and shelf performance. Retailers are increasingly interested in varieties that ensure consistent quality despite temperature fluctuations. The challenge remains balancing field productivity with premium consumer perception in a competitive and rapidly evolving berries category.
Source: HortiDaily.com
Publication date: 22 Feb 2026
