The crop is emerging as a strategic alternative to diversify Peruvian fruit production, driven by growing international demand for berries and its production advantages.
Raspberry is positioning itself as a key crop in Peru’s fruit diversification strategy.
This was highlighted by Agromercado — an agency linked to the Ministry of Agrarian Development and Irrigation (Midagri) — during the webinar “Commercial Trends in Raspberry Cultivation in Peru,” where market opportunities for this high value-added berry were analyzed.
According to the data presented, global raspberry production reached 920 million tons in 2024, with sustained growth led by Russia, Mexico, Serbia, the United States, and Poland.
Europe drives demand
This dynamism is also reflected in the international trade of frozen berries — a category that includes raspberries, blackberries, and currants — which generated around 1.251 billion dollars (≈ 1.15 billion euros) in the same year.
The European Union continues to be the main consumption hub. Germany, for example, records per capita consumption close to five kilograms per year, a rising trend that opens opportunities for countries able to guarantee quality, supply continuity, and high sanitary standards.
Beyond its commercial appeal, raspberry stands out for its nutritional profile rich in antioxidants, fiber, and vitamin C — and for its alignment with European consumers’ healthy eating preferences.
Significant room for export growth
In Peru, commercialization is currently concentrated in the frozen segment: 95% of shipments are destined for the United States and 5% for Chile, highlighting room to diversify destinations, particularly toward Europe.
Although cultivation is still at an early stage compared to established berries such as blueberry, Midagri officials emphasize that its potential will depend on the ability to scale up production, organize supply, and meet the volumes and logistical requirements demanded by the international market.
Production advantages attract agro-exporters
Major agro-export companies have already expressed interest in including raspberry in their portfolios — mainly for frozen export — driven by advantages such as production starting after six months, a productive lifespan of up to 15 years, and high yields per hectare.
The crop also offers a dual commercial destination: it can be directed to the domestic fresh market or to value-added products, while the frozen format opens opportunities in foreign markets.
The message from the webinar was clear: raspberry represents a strategic alternative to expand the country’s agro-export offering with high-value products supported by growing global demand.
Text and image source: mundoagro.io
